Digital Marketing Operations, Senior Associate
Farther · New York, NY · 2 wk ago
HybridMarketingFull-time
Your Impact
- Maintain our webpages and manage edits to pages from various team members, collaborating across marketing
- Manage the upload and ongoing maintenance of Google Business Profiles as new advisor profiles are onboarded, and handle Google support verification follow-ups
- Execute advisor microsite updates and edits, routing content changes through to the live site on a recurring basis
- Perform routine QA and maintenance on proprietary internal marketing tools — flag bugs, broken links, rendering issues, and assist with testing new features and functionality; escalate to the appropriate team member for resolution
- Aid in writing PRD documentation for new tools, functionality, and features in our internal marketing system
- Help maintain structure and hygiene of shared G Drive folders in Google Workspace
- Build and execute emails in HubSpot for team members across marketing
- Manage send lists, handle data hygiene, and process opt-outs in HubSpot
- Handle end-to-end event logistics: create Zoom events, build registration pages, send invitations, and coordinate post-event communications
- Import and manage contact and organization lists sourced from GuideStar, ZoomInfo, and other tools for the Institutional and Growth teams
- Support lead verification and deduplication for inbound advisor leads using tools like LinkedIn, BeenVerified, and FINTRX; flag and merge duplicate records to maintain list integrity
- Manage AdvisorFinder.com listings and maintain advisor profiles on-platform
- Drive automation for performance monitoring and dashboards for leadership updates
- Support Growth team reporting on program performance monitoring
The Ideal Match
- Exceptionally organized and detail-oriented — you catch things others miss
- Comfortable juggling multiple workstreams and stakeholders without losing track of priorities
- Proficient with marketing and CRM tools; HubSpot experience is strongly preferred
- Familiar with Google Workspace (Docs, Drive, Sheets) and comfortable learning new platforms quickly
Bonus Points
- Comfortable and adept at AI tools, or have an interest in working with AI-powered systems
- Hands-on experience with website content management systems (WordPress, Webflow, HubSpot, AEM, etc.)
- Interested in the intersection of financial services and marketing operations
Why Join Us
- Competitive comp package that rewards impact
- Work alongside some of the brightest minds in fintech
- Ground-floor opportunity at a fast-scaling startup
- Chart your own growth path as we expand
- Full health benefits + 401(k) matching & Roth IRA options
- Unlimited PTO