Senior Marketing Associate

Campaign Execution

Support the planning and execution of integrated marketing campaigns across email, digital, social media, events, and thought leadership channels.
Assist with campaign setup, deployment, tracking, and reporting.
Draft, build, and schedule targeted email campaigns within Salesforce Account Engagement.
Monitor campaign performance and identify opportunities for improvement.

Content Development

Create compelling written, visual, and video content for case studies, blog articles, email campaigns, presentations, social media, and digital platforms.
Collaborate with clinicians, executives, and subject matter experts to develop thought leadership content.
Assist in maintaining editorial and content calendars.
Support content updates across websites, landing pages, and marketing materials.
Collaborate with partners and digital specialists to amplify campaigns and thought leadership across social and web.

Marketing Operations & Collaboration

Maintain prospect and campaign information within Salesforce and Salesforce Account Engagement with audience segmentation and campaign targeting efforts.
Support reporting and analysis of marketing activities.
Partner closely with cross-functional teams to ensure marketing initiatives align with business priorities.
Support the organization and maintenance of marketing assets, company documents, and content libraries.

Required Skills

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 3–4 years of marketing experience, preferably in B2B, healthcare, professional services, or related industries.
• Experience supporting marketing campaigns across email, digital, social media, or content marketing channels.
• Strong writing, editing, and communication skills with the ability to adapt content for different audiences and platforms.
• Experience creating content such as blogs, email campaigns, social media posts, presentations, or case studies.
• Familiarity with CRM and marketing automation platforms such as Salesforce and Salesforce Account Engagement.
• Comfortable reviewing campaign performance data and identifying opportunities for improvement.
• Strong organizational skills and attention to detail.
• Proactive learner with a growth mindset and willingness to develop new marketing skills.

Preferred Qualifications

• Experience marketing healthcare services, physician groups, healthcare technology companies, hospitals, or related healthcare organizations.
• Experience supporting thought leadership, executive visibility, or content marketing initiatives.
• Familiarity with email marketing, audience segmentation, and marketing automation best practices.
• Experience using Canva, Adobe Creative Suite, WordPress, or similar marketing tools.