Senior Analyst, Paid Search

Responsibilities

• Manage and optimize Paid Search and Shopping campaigns across Google and Microsoft Ads
• Support budget pacing, forecasting, bid management, and promotional execution
• Help drive performance across Search, Shopping, and Performance Max campaigns
• Maintain and monitor campaign performance and identify optimization opportunities to improve ROAS, traffic, and conversion
• Build reports and deliver insights to Marketing and Brand stakeholders
• Support testing initiatives across ad copy, landing pages, audiences, and Shopping campaigns
• Use performance data and testing insights to inform optimization and budget allocation decisions
• Analyze performance data and provide actionable recommendations
• Collaborate with cross-functional teams including Analytics, Creative, and Brand Marketing
• Stay current on evolving search automation, AI-driven campaign tools, and platform best practices
• Mentor junior analysts and contribute to team best practices

Requirements

• 3–5 years of Paid Search and/or Shopping campaign management experience
• Strong understanding of Google Ads and Microsoft Ads
• Experience with Shopping campaigns, Performance Max, and automated bidding strategies
• Intermediate experience using AI and automation tools to support campaign optimization, reporting, analysis, or workflow efficiency
• Strong analytical skills and attention to detail
• Experience with Excel and analytics/reporting tools such as GA4, Adobe Analytics, Domo, or Tableau
• Strong communication and organizational skills
• Retail or eCommerce experience preferred
• Bachelor’s degree or equivalent experience preferred

Qualifications

• This role requires being onsite in the San Francisco office Monday through Thursday, with Friday optional in office

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• Continued Learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

Pay

The expected starting pay range for this position is $85,000– $95,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law.

Schedule

This role requires being onsite in the San Francisco office Monday through Thursday, with Friday optional in office.