Senior Paid Search Analyst

Job Responsibilities

• Plan, execute, and optimize paid search campaigns based on client goals and objectives.
• Direct management of 20-30 automotive paid search accounts, with individual budgets ranging from $25k-$150k per account per month.
• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.
• Maintain performance standards on all assigned accounts
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
• Test products to determine propensity to drive positive results.
• Generate regular reports to track campaign performance and communicate key findings.
• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.
• Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts
• Mentorship for New Paid Search Analysts
• QA accounts for other members of the Paid Search Team
• Oversight and Troubleshooting on Paid Search Accounts
• Manage Portfolio wide performance and benchmarking
• Facilitating cross departmental relationships and cross departmental trainings
• Conducting A/B tests and developing new strategies or tools
• Presenting Data To other departments

Required Qualifications

• Minimum 3-5 years of experience with paid search campaign management
• Experience and strong understanding of PPC advertising
• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
• Understand paid media advertising budget management and effective, data-driven ad spend.
• Ability to analyze data sets and identify trends based on industry KPIs.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
• Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.
• Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.
• Comprehensive, up-to-date understanding of industry trends, best practices, and emerging paid search tools to drive competitive strategies.
• Demonstrates strong attention to detail in QA of paid search accounts while effectively troubleshooting and resolving campaign performance or setup issues.
• Proficiency in managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads, with expertise in budget pacing, conversion tracking, traffic quality metrics, A/B testing, and performance analysis to identify optimization opportunities.
• Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.

Preferred Qualifications

• Agency experience
• Experience in automotive, legal and/or medical verticals
• Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
• Google Certifications (Google Analytics, Google Ads)