Senior Paid Search Specialist

About the role

Full Funnel Growth is a remote performance marketing agency specializing in paid search for various industries including medical aesthetics, DTC eCommerce, regulated retail (cannabis, alcohol), and B2B SaaS. We operate AI-natively, with daily workflows running through Claude Code and custom scripts hitting APIs directly.

Responsibilities

• Strategy and execution for a defined slice of our portfolio, managing up to three to five accounts at a time.
• Create and execute weekly per-account performance write-ups in our .docx format and monthly client-ready summaries.
• Conduct ad-hoc deep dives on campaigns that break or opportunities surface.
• Direct client communication: written updates, scheduled review calls, and occasional strategy presentations to senior stakeholders.
• End-to-end campaign work: account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback.
• Cross-platform sanity checks: resolving discrepancies between Triple Whale and GA4 for the same campaign.
• Proactively identify and surface new opportunities within the portfolio, such as branded budget unlocks, PMax channel shifts, Demand Gen tests, and geo or bidding migrations.

How we work, and what we expect on AI

• You build, you do not just prompt. You can write Python that hits the Google Ads API, parse JSON, run GAQL queries, and work in a terminal.
• You can explain Smart Bidding to a CMO, discuss when to override it, and justify Performance Max signals.
• You stay current on platform-level AI changes and have opinions calibrated to account maturity.
• Your analytical work labels every substantive claim as extracted, inferred, or assumed. Numbers are exact. Missing data is flagged, not estimated.

Required experience

• 5+ years managing paid search at an agency, with at least one role owning client relationships independently.
• Strong command of Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads.
• Smart Bidding fluency is non-negotiable.
• Demonstrated work across both lead gen and eCommerce.
• Comfort with attribution complexity: GA4, platform-reported conversions, cross-source reconciliation, and familiarity with post-click pixel tools.
• A remote work track record with strong written communication skills.

Nice to have

• Vertical depth in medical aesthetics, DTC eCommerce on Shopify, regulated retail (cannabis, alcohol), or B2B SaaS.
• Looker Studio comfort or willingness to inherit dashboards built in it.
• Experience working in non-USD accounts (CAD, EUR, AUD).
• Paid social literacy (Meta, LinkedIn) as a complement, not as a primary skill.
• Google Ads certification as a baseline signal.

Compensation and logistics

• Engagement type: 1099 contractor
• Hours: Part-time, 20 to 30 hrs/week, flexible weekly distribution
• Location: Fully remote, US preferred for timezone overlap
• Rate: Hourly, commensurate with experience
• Start: ASAP, with a paid two-week working trial on one account before full portfolio assignment

How to apply

• A short intro, one paragraph, not a cover letter.
• Why this role, not just any role.
• Resume or LinkedIn.
• Two paid search wins with the actual decision and tradeoff, not just metrics.
• One AI-native workflow you actually run today.
• A Loom, a script, a screenshot of a Claude Code session, a description of an automation.
• One question you would ask us if hired.