Senior Paid Search Manager

Description

Fingerpaint Marketing is a health and wellness agency known for its innovative approach and collaborative environment. The Senior Manager, Paid Search role is designed to elevate paid search campaigns within the agency's clients' omnichannel strategies.

Duties and Responsibilities

• Campaign Strategy and Management: Assist in strategy development and tactical rollout of paid search, YouTube, and native text campaigns. Perform competitive audits, keyword research, and develop ad copy aligned with brand goals.
• Client and Team Leadership: Contribute to client strategy discussions and lead reporting presentations. Foster and manage vendor relationships. Lead the paid search team in reporting and presenting campaign performance.
• Strategic Collaboration: Work closely with digital and analytics teams to develop KPIs and measurement plans. Partner with digital strategy team to identify key site actions and implement performance tags. Collaborate with media and brand strategy teams to ensure campaigns align with omnichannel and brand objectives. Partner with scientific strategists to understand paths to diagnosis and treatment to identify corresponding search behaviors.
• Data-Driven Reporting and Optimization: Synthesize campaign activity into actionable reporting insights. Identify testing and optimization opportunities based on spend, engagement rates, and pacing to campaign goals.
• Management and Mentorship: Coordinate with analysts to ensure alignment with Fingerpaint and industry best practices. Collaborate with Paid Search supervisor on the growth and development of the team through training, goal setting, and mentorship.
• Industry Engagement and Innovation: Stay informed about the latest trends, technologies, and regulations in the search marketplace. Contribute to thought leadership and agency points-of-view for internal and external distribution.
• Operational Excellence: Oversee campaign performance, working media budgets, and optimizations in a hands-on manner. Conduct quality assurance of associate team’s work across implementation and ongoing management, including for financials.

Job Requirements

• 2+ years of experience in managing Paid Search accounts.
• Strong business and leadership skills to make independent decisions affecting campaign management.
• Experience with mentoring, managing, and team development preferred.
• Ability to make data-driven recommendations based on statistically significant data sets.
• Meticulous attention to detail and ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables.
• Strong working knowledge of MS Office, particularly Excel (V-Lookups, Pivot Tables), and PowerPoint.
• Knowledge of Web Analytics software, such as Google Analytics and Tableau, and bid management tools like Search Ads 360.
• Pharmaceutical experience is required.
• Google Ads, Bing Ads, Search Ads 360 certifications are a plus.
• Organic SEO experience is a plus.
• Fluency in Spanish is a plus.