Senior Paid Search Specialist

About AmeriPharma

AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.

Benefits

• Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
• Great pay and general compensation structures
• Employee assistance program to assist with mental health, legal questions, financial counseling etc.
• Comprehensive PTO and sick leave options
• 401k program
• Plenty of opportunities for growth and advancement
• Company sponsored outings and team-building events
• Casual Fridays

Duties and Responsibilities

• Plan, launch, and manage paid search and video campaigns across Google Search, YouTube, and Bing Ads (Microsoft Advertising)
• Design full-funnel PPC strategies aligned with brand goals, targeting criteria, budget allocation, and performance benchmarks
• Conduct in-depth keyword research and audience targeting to maximize reach, relevance, and efficiency
• Write compelling ad copy for search and display ads, and collaborate with the creative team to produce high-performing YouTube ad content
• Monitor budgets and campaign pacing to ensure efficient spend and maximize return on ad spend (ROAS)
• Analyze KPIs including CTR, CPC, CPA, conversion rates, and video performance using GA4, Looker Studio, and native ad platforms
• Continuously test ad variations, landing pages, bidding strategies, and targeting to improve performance and reduce acquisition costs
• Maintain a strong understanding of search engine optimization (SEO) principles
• Monitor competitor activity and stay up to date with platform changes, trends, and new advertising tools
• Deliver clear, actionable reports on campaign performance to stakeholders on a weekly and monthly basis

Required Qualifications

• 7+ Years proven experience managing Google Ads campaigns with a focus on paid search
• Google Ads certifications (e.g., Google Ads Search Certification)
• In-depth knowledge of GA4
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics)
• Attention to detail, data-driven decision-making, and optimization skills
• Familiarity with A/B testing and conversion rate optimization (CRO)
• Effective communication skills for cross-functional collaboration and reporting
• Understanding of search engine optimization (SEO) principles

Education And Experience Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• Experience with keyword research, bid strategies, audience segmentation, and ad performance optimization
• Strong analytical skills with experience using GA4, Looker Studio, and native ad platform reporting tools
• Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting

Preferred Qualifications

• Proficiency with Google Tag Manager and WordPress
• Experience in Looker Studio reporting and dashboard creation
• Experience working in healthcare, pharmacy, or regulated industries