Senior Analyst, Paid Search

About the role

Verizon's Digital Marketing team is hiring a Senior Analyst in Search Engine Marketing to assist in paid search strategic implementation, creative development, and day-to-day operations. You will collaborate with leadership in the paid search channel to drive the execution of premier search strategies. This role requires a fresh perspective on how SEM can operate in the age of AI and will support process changes to enhance performance. You will manage relationships with external search partners, including optimization-focused technologies, and should understand the evolution of search, integrating SEM, SEO, and GEO holistically.

Responsibilities

• Support SEM functions across multiple brand units at Verizon.
• Develop campaigns, advance bid strategies, and manage the search channel.
• Assist in relationships with external search partners.
• Execute SEM campaigns and ensure operational excellence.
• Apply knowledge of AI and large language models to develop and deploy AI strategies connecting consumers to commerce outcomes.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Three or more years of relevant experience in SEM, demonstrated through work, military experience, or specialized training.
• Experience with primary buying platforms and formats (Google Ads, Search Ads 360, Bing, Performance Max, Text Ads, and Shopping engines).
• Experience in search analysis and reporting.

Skills

Even better if you have one or more of the following:

• Analytical skills in developing marketing reports that enhance SEM performance efficiencies.
• Exceptional communication skills.
• Data visualization experience.
• Fluency in data-driven targeting and revenue-generating strategy.
• Openness to exploring new methods of search strategy as consumer behavior evolves.

Schedule

• Hybrid role with a defined work location, including working from home and a minimum of three days per week in the office.
• Scheduled weekly hours: 40.
• Up to 15 days of vacation per year, growing with additional service.
• Up to 8 company-paid holidays and 6 personal days per year.

Pay

The annual salary range for this full-time role is $80,000.00 - $130,000.00, depending on location, skills, and experience. This is an incentive-based position with potential for additional earnings. For part-time roles, compensation will be adjusted to reflect hours worked.

Benefits

• Health and wellness benefits: medical, dental, vision, short- and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, including premium pay (e.g., overtime, shift differential, holiday pay, allowances).