Senior Analyst, Paid Search

About the role

The Paid Search Senior Analyst is the day-to-day steward of paid search media for assigned brands, supporting campaign development, activation, and ongoing optimization. In this role, you will build a strong understanding of your clients' businesses and apply paid search procedures to help deliver against client objectives. You will work closely with your manager to develop, communicate, and implement search recommendations, while owning hands-on execution across platforms. This role is ideal for someone who is organized, data-driven, collaborative, and eager to continue building expertise in a fast-paced and evolving search environment.

Responsibilities

• Conduct keyword research and analysis to support new campaign builds and ongoing optimizations.
• Gather and analyze performance data to support search plan development.
• Structure campaigns by grouping keywords into relevant ad groups and developing ad copy and extensions.
• Support the presentation of search recommendations and incorporate client feedback prior to campaign approval.
• Build flowcharts and load authorized buys into Prisma following approval.
• Generate and manage purchase authorization paperwork and ensure vendor countersignatures are obtained.
• Traffic approved campaigns into search platforms, ensuring accuracy and proper QA.
• Monitor and maintain campaign budgets, pacing, and bid adjustments.
• Actively monitor performance and competitive landscapes to identify optimization opportunities.
• Develop and implement optimization and testing plans (e.g., search query mining, negative keyword management, keyword overlap analysis, testing execution).
• Leverage platform tools, including automated bidding and performance signals, to support optimization efforts.
• Pull and analyze campaign data to inform reporting and develop clear, actionable insights.
• Complete campaign QA to ensure accurate implementation, pacing, and performance.
• Build clear, concise quantitative analyses and data visualizations.
• Participate in client status and reporting calls, including presentation of performance results.
• Manage detailed monthly billing responsibilities, including invoice tracking, buy actualization in Prisma, and draft billing preparation.
• Partner with client strategy and billing teams to resolve billing discrepancies.
• Learn and apply relevant tools for reporting, analytics, and competitive analysis, including bid management platforms, Benchtools, and Google Trends.
• Develop mastery of core paid search metrics and relationships (e.g., CPC, CPA, CTR, SOV).
• Serve as a resource for Search Analysts by answering questions and supporting training needs.
• Build strong working relationships with internal teams, clients, and media/vendor partners.
• Complete required training programs and platform certifications.

Qualifications

• Bachelor's degree preferred.
• 1+ year of experience supporting paid search campaign development, management, and optimization.
• Experience working within major paid search platforms such as Google Ads and Microsoft Ads.
• Amazon Retail Media experience is preferred but not required.
• Strong analytical and quantitative skills with the ability to manage and interpret performance data.
• Understanding of paid search and broader digital advertising fundamentals.
• Highly organized with strong attention to detail and time management skills.
• Resourceful, curious, and motivated, with the ability to work independently and collaboratively.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced Excel skills preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Pay

USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

This response is AI-generated, for reference only.