Senior Analyst, Search Marketing

Overview

Digitas is the Networked Experience Agency, leveraging data, technology, creative, media, and strategy to deliver Networked Experiences for leading brands globally.

Responsibilities

• Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
• Building and presenting concise program readouts of performance towards key business metrics
• Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
• Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
• Absorbing data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Performing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

Qualifications

• A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
• Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
• Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
• Expertise in managing numbers and proficiency in executing approved media buys
• A firm pulse on the media marketplace and to provide insights into campaign results
• Strong communication skills – you’re clear and thorough, yet concise
• A passion for our industry, building relationships and a desire to contribute to a team
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation