Senior Analyst, Paid Search

When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

About the role

Verizon's Digital Marketing team is hiring a Senior Analyst in Search Engine Marketing to assist in paid search strategic implementation, creative development, and day-to-day operations. You will collaborate with leadership in the paid search channel to drive the execution of premier search strategies. This individual should bring a fresh perspective on how SEM can operate in the age of AI and will support the process of changes/shifts necessary to achieve success. You will engage with external search partners, including both new and existing partners, as well as optimization-focused technologies. We expect you to understand the evolution of search and the benefits of thinking about SEM, SEO, and GEO holistically.

Responsibilities

• Support SEM functions across multiple brand units at Verizon.
• Campaign development, bid strategy advancement, and channel management.
• Assist in relationships with external search partners.
• Execute SEM campaigns.
• Apply knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Three or more years of relevant experience, demonstrated through work, military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Bing, Performance Max, Text Ads, and Shopping engines).
• Experience in search analysis and reporting.

Qualifications

Even better if you have one or more of the following:

• Analytical skills in developing marketing reports that enhance SEM performance efficiencies.
• Exceptional communication skills.
• Data visualization experience.
• Fluency in data-driven targeting and revenue-driving strategy.
• Open to exploring new methods of search strategy as consumer behavior adapts.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every qualification listed above.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Scheduled weekly hours: 40.

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness options including medical, dental, vision, short- and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance, we’ve got you covered. Additional benefits include:

• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, such as premium pay (e.g., overtime, shift differential, holiday pay, allowances).
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

For part-timers, coverage may vary depending on individual circumstances.

Pay

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours worked.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $80,000.00 - $130,000.00. The annual salary range for the New York location(s) based on a full-time schedule is: $80,000.00 - $130,000.00.