Search Engine Optimization account Manager

About the role

We are seeking the expertise of a Search Engine Optimization Account Manager that will be responsible for the day-to-day management of both on-site and off-site strategies, and focusing on thought leadership through strategy development / innovation.

Responsibilities

• Quickly gain an understanding of the client’s product market, goals, and growth opportunities
• Develop, manage and execute implementation of SEO strategy to achieve client goals
• Communicate strategy, timeline and results with end client
• Perform keyword research to optimize existing content and unlock new opportunities
• Recommend and execute strategies for content development to achieve client goals
• Develop and execute link-building strategies and campaigns
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) where applicable
• Evaluate and report on performance of SEO campaigns
• Join sales meetings and lead SEO-specific business development efforts
• Teach team members on SEO basics and how to communicate strategy/benefits to end clients
• Collaborate with marketing team to develop SEO-specific case studies and marketing materials
• Anticipate client needs and questions with the ability to quickly address concerns and assist other team members in developing client responses
• Attend client and agency meetings to present long-term results, campaign strategies, and incremental tactics
• Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

Requirements

• 3+ years of hands-on SEO experience, paid search and/or social experience is a plus
• Proven track record of successful SEO strategy and implementation with clients of differing sizes and industries
• Solid educational background in critical thinking, quantitative analysis
• Ability to drive initiatives forward with limited supervision
• Exceptional written and verbal communication skills with all levels of employees
• Conversant with all terminology used in SEO
• Extensive working knowledge of SEO research tools
• Strong Microsoft Excel skills - pivot tables, chart building, macros, etc.
• Positive, can-do attitude; must be experienced at effective communication and fostering teamwork
• Comfortable working in dynamic, time-sensitive environment with numerous competing priorities
• Develop positive relationships focused on retaining clients and employees
• Ability to analyze complex issues to develop relevant and realistic plans and recommendations to solve client challenges