Search Engine Optimization Manager

What We’re Looking For

As a leader in organic search and discovery, you will drive the global organic growth strategy across all web. Your mission is to establish SurveyMonkey as a definitive authority for our customers' most pressing challenges. You will balance traditional SEO foundations with emerging AEO priorities, ensuring we lead in a search landscape reshaped by AI.

What You’ll Be Working On

• Build a Holistic Search Strategy: Work alongside Manager of Growth Marketing to integrate organic visibility with paid SEM performance in order to optimize capital allocation.
  • Reduce paid spend on high-authority brand terms to reinvest in competitive non-brand gaps, as well as faster PPC-to-SEO testing.
• Drive the SEO/AEO Strategic Roadmap: Operationalize the measurement of AI discovery, executing strategies to gain a competitive advantage in both traditional "blue link" results and LLMs.
  • Serve as the lead strategist for unifying traditional content generation with "Model Training" dominance for LLMs.
• Foundational SEO Excellence: Oversee global content architecture, including localization, internal linking strategies, metadata optimization, and schema markup.
  • Partner with technical and engineering teams to ensure all web properties are structured for maximum crawlability and visibility.
• AI-First Tooling: Proven experience driving an "AI-first" approach to SEO/AEO operations, including the development or implementation of Model Context Protocols (MCPs) to bridge data silos between enterprise repositories and LLMs for faster decision making and execution.
• End-to-End Content Operations: Support the strategic planning of the web content calendar in collaboration with the Senior Manager of Product Marketing and Web Content.
  • Ensure content delivered is 100% optimized for discovery, as well as high-value business actions such as engagement, visits, and sign ups.
• Strategic Business Impact: Serve as the organic search subject matter expert for the SurveyMonkey brand, translating SEO performance into bottom-line business value by aligning strategies with high-intent customer segments and revenue targets.
• Cross-Functional Liaison: Act as the primary strategic point of contact for SurveyMonkey SEO/AEO content health, working across Product, Data Engineering, and Marketing to diagnose competitive gaps and act with speed through peak periods.

Qualifications

• 6+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large-scale, high-growth organization, with 1-2 years of people management.
• Proficiency in translating complex data into actionable narratives by building custom dashboards and pulling deep insights from tools such as Tableau and Amplitude.
• Deep understanding of AEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.
• Proven track record of managing and optimizing content across various formats for search rankings and user engagement.
• Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Ahrefs, or similar).
• Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership.
• A self-starter who can move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.

Pay

The base pay provided for this position ranges from $114,750.00/year - $135,000.00/year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience. Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.