Search Engine Optimization Manager

Responsibilities

• Own the agency's SEO strategy across technical SEO, content, and AI search.
• Develop SEO and GEO strategies for multiple clients.
• Partner with Account teams to build and present client strategies.
• Serve as the agency's SEO subject matter expert.
• Lead client calls, workshops, and strategy sessions.
• Oversee technical SEO best practices including: Site architecture, crawl optimization, metadata, robots.txt, site speed, indexing, and conduct technical audits.
• Partner with Development to ensure SEO-friendly implementation.
• QA technical SEO implementation with working knowledge of HTML/CSS.
• Lead keyword research and content strategy.
• Develop content that performs in both traditional search and AI-powered search.
• Build GEO strategies to improve visibility in LLMs and AI search engines.
• Stay current on AI search trends and emerging search technologies.
• Utilize AI tools such as ChatGPT, Perplexity, Gemini, and similar platforms to improve workflows.
• Collaborate with Creative, Development, Paid Media, and Account teams.
• Ensure SEO is integrated into campaigns from planning through execution.
• Align paid and organic strategies for maximum impact.
• Manage SEO workload, priorities, and capacity.
• Forecast resource needs.
• Cook up freelance SEO support as needed.
• Monitor rankings, organic traffic, conversions, and AI search visibility.
• Deliver actionable reporting and recommendations.
• Translate technical SEO and AI concepts into clear business insights for clients.

Qualifications

• 5+ years of SEO experience with expertise in both technical and content SEO.
• Agency or multi-client experience preferred.
• Experience developing or testing GEO/AI search strategies.
• Strong understanding of: Google Analytics, Google Search Console, SEMrush, Ahrefs, Google Keyword Planner.
• Working knowledge of HTML and CSS.
• Proven success improving organic traffic, rankings, and visibility.
• Experience managing freelance or contract resources.
• Familiarity with project management tools such as Asana or Teamwork and time-tracking platforms like Harvest.
• Bachelor's degree or equivalent experience.

Pay

$100,000 - $115,000 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.