Search Engine Marketing Account Manager

About you

WITHIN is looking for a Search Engine Marketing Account Manager to join our growing integrated marketing team. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth.

Responsibilities

• Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
• Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
• Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
• Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
• Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
• Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities

Requirements

• Bachelor's degree or equivalent work experience
• Proven experience in search and/or integrated digital marketing with 3+ years of experience
• Experience managing $1M+ annual budgets
• Dedicated to meeting and exceeding client expectations
• Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
• Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
• Able to work with a high level of efficiency and accuracy under tight deadlines
• Strong attention to detail and fidelity to industry best practices
• Experience training/managing/mentoring junior digital marketers

Nice to Have

• E-commerce & retail advertiser experience a plus
• Experience working closely with cross-channel integrated media teams
• Understanding of statistical measurement
• Familiarity with MTA/MMM attribution methodology