Sales Executive, Programmatic

What You’ll Do

• Communicate the value of SiriusXM Media to advertising clients, agencies and DSPs by walking through detailed presentations.
• Introduce new advertisers, agency contacts, and DSPs into SiriusXM Media's sales network.
• Develop and maintain client relationships and programmatic sales strategies to drive revenue growth and expand SiriusXM Media's customer base.
• Identify and close strategic up-selling opportunities by understanding core client business needs.
• Own a defined book of business and revenue goals for assigned accounts/segments, including quarterly pipeline targets and forecasting accuracy.
• Collaborate with cross-functional teams to design and implement programmatic sales plans, leveraging data-driven targeting and personalization.
• Analyze bid data to identify trends, opportunities, and challenges that inform sales strategies with clients.
• Make optimization recommendations to programmatic campaigns across multiple platforms, ensuring performance and client satisfaction.
• Stay current on industry trends, new technologies, and best practices in the programmatic space to enhance sales tactics.
• Manage your programmatic sales pipeline using CRM tools (e.g., Salesforce) for maximum efficiency, from initial pitch through deal activation.
• Partner with operations, client services, and yield teams to set up campaigns for success.
• Provide market feedback on measurement needs, product updates, and pricing to help improve programmatic offerings.
• Build and manage relationships with DSP account and client success teams.
• Maintain disciplined deal governance and documentation (e.g., next steps, risk/issue logs, and decision points) and escalate appropriately when trade-offs impact client outcomes or revenue.
• Champion diversity, equity, and inclusion in all aspects of your work.
• Passion for owning a room, closing deals, and getting wins.

What You’ll Need

• Typically requires a minimum of 3 years of related experience with a Bachelor’s degree; or 2 years and a Master’s degree; or equivalent work experience.
• Experience and knowledge of programmatic sales platforms, including DSPs, SSPs, and ad exchanges.
• Track record in programmatic advertising sales, operations, or buy-side success, with a history of exceeding goals and growing customer relationships.
• Hands-on experience in programmatic advertising (DSPs, agency trading desks, or publisher sales) or similarly technical media (e.g., ad networks).
• Familiarity with mobile in-app advertising and audio formats.
• Strong ability to communicate product benefits tailored to each client's needs.
• Proven ability to influence and partner with senior stakeholders externally (agency, advertiser, and DSP decision-makers) and internally (Yield, Ad Ops, Measurement, Product) to deliver outcomes.
• Experience balancing multiple sales opportunities, especially under shifting deadlines.
• Proficiency in creating effective PowerPoint presentations.
• Strong data management and analysis skills, including experience with data visualization.
• Experience with CRM systems (Salesforce) and sales automation tools.
• Certifications in major programmatic sales platforms (e.g., Google Marketing Platform, The Trade Desk, Yahoo, Amazon Advertising Platform) are a plus.
• Demonstrated ability to operate with minimal supervision, applying judgment to prioritize opportunities, structure solutions, and make optimization trade-offs in a fast-moving environment.
• Creative thinking ability to help guide product enhancements based on client feedback.
• Willingness to travel as needed (estimated less than 25%), if capable.