Retail Sales Representative I

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, you are empowered to be there for your teammates, your customers, and especially your community. We support one another in pursuit of something bigger, define the future while leading the present, and own our opportunities to help everyone thrive.

About the role

We're a driven and supportive team focused on revolutionizing sales and marketing strategies within the home improvement retail industry. As a key contributor to our growth strategy, you will play a pivotal role in driving sales and profitability for key accounts, including both new and existing contractors. You will foster strong relationships with our large national retail partners to ensure long-term success and educate, promote, and drive the growth of our brand across national retail stores.

Responsibilities

• Analyze performance to identify successes, areas for improvement, and strategic opportunities to help clients stay ahead of competitors.
• Prospect, own, and develop leads through the sales funnel, turning potential contractor opportunities into wins through value-selling GAF products, tools, and resources.
• Overcome objections and convert hurdles into growth opportunities while selling the GAF value proposition.
• Educate customers on products and market trends through meetings and store visits; communicate complex topics clearly and professionally.
• Work with retail outside selling teams to establish trust and support as the roofing expert on large projects.
• Train individuals or small groups within big-box stores (Home Depot & Lowe’s) on product knowledge, application techniques, and best practices.
• Utilize Salesforce and Tableau to compile insightful reports and strategize next steps.
• Network continuously with existing and potential customers to become a trusted advisor.
• Build and maintain strong relationships with retail management teams, contractors, and internal stakeholders.
• Partner closely with internal teams to provide the best service to customers and contractors.

Requirements

• High School Diploma or GED required; Bachelor’s Degree preferred.
• 1+ years of customer-facing experience with a proven ability to build strong relationships.
• Exceptional time management, written, verbal, and presentation skills.
• Proficient in Google Suite and MS Office.
• Highly motivated, independent, with a strong desire for advancement in roofing sales.
• Ability to travel daily within your assigned territory (50-70%); some overnight travel may be required.
• Valid driver’s license; company vehicle provided.

Preferred Qualifications

• Experience in the building materials industry.
• Experience with Salesforce and Tableau.
• Bilingual skills.

Pay

Total Cash Compensation Range: $70,400–$96,800 (inclusive of base salary and an annualized commission target). Individual offers will be determined based on geographic location, experience, skills, education, and qualifications.

Benefits

• Comprehensive health insurance options (medical, dental, vision) for you and your family.
• Family-building benefits supporting fertility and parenthood journeys.
• Robust 401K plan with employer match.
• Wellness program, free financial coaching, referral program, and product rebates for your primary residence.
• Professional growth opportunities, including internal training, courses, and tuition reimbursement.
• Employee Resource Groups focused on education, allyship, and connection.