Retail Sales Representative I

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, you are empowered to support your teammates, customers, and community. We embrace hard work, support one another, and pursue something bigger together. We define the future while leading the present and ensure everyone has the opportunity and support to thrive.

About the role

Join a driven and supportive team focused on revolutionizing sales and marketing strategies within the home improvement retail industry. As a key contributor, you will drive sales and profitability for key accounts, including new and existing contractors, while fostering strong relationships with large national retail partners. This role is pivotal in educating, promoting, and growing the GAF brand across national retail stores.

Responsibilities

• Analyze performance to identify successes, areas for improvement, and strategic opportunities to help clients stay ahead of competitors.
• Guide clients toward better decisions while balancing their requests with strategic advice.
• Prospect, develop, and convert leads through the sales funnel by value-selling GAF products, tools, and resources.
• Overcome objections and convert challenges into growth opportunities by selling the GAF value proposition.
• Educate customers on products and market trends through meetings and store visits.
• Communicate complex topics, such as market conditions, in a clear and professional manner.
• Collaborate with retail outside selling teams to establish trust and expertise in roofing for large projects.
• Build rapport with clients through strong communication and diplomacy.
• Train individuals or small groups within Big Box stores (Home Depot & Lowe’s) on product knowledge, application techniques, and best practices.
• Utilize Salesforce and Tableau to compile insightful reports and strategize next steps.
• Network with existing and potential customers to become a trusted advisor.
• Develop and maintain relationships with retail management teams, contractors, and internal stakeholders.
• Partner with internal teams to provide the best service to customers and contractors.

Requirements

• High School Diploma or GED (required).
• Bachelor’s Degree (preferred).
• 1+ years of customer-facing experience with a proven ability to build strong relationships.
• Strong time management, organization, communication, and presentation skills.
• Proficiency in Google Suite and MS Office.
• Highly motivated, independent, and eager to advance in roofing sales.
• Ability to travel daily within your assigned territory (company vehicle provided).
• Some overnight travel may be required, varying by region.
• Valid driver’s license.

Qualifications (Preferred)

• Experience in the building materials industry.
• Experience with Salesforce and Tableau.
• Bilingual skills.

Pay

Total Cash Compensation Range: $60,000–$82,500 (inclusive of base salary and an annualized commission target). Individual offers will be determined based on factors such as geographic location, experience, skills, education, and qualifications.

Benefits

• Comprehensive health insurance options, including medical, dental, and vision for you and your family.
• Family-building benefits supporting fertility and parenthood journeys.
• Robust 401K plan with employer match contributions.
• Wellness program and free financial coaching.
• Referral program and product rebates for your primary residence.
• Professional growth opportunities, including internal training and generous tuition reimbursement.
• Employee Resource Groups focused on education, allyship, and connection.