Retail Experience Manager

About the Department

The Creative Services & Brand Marketing Team at Springs Window Fashions is responsible for building strong brands and creating compelling experiences that drive growth and inspire consumers. We define how our brands and product portfolio compete in the market and bring those strategies to life through brand management, consumer marketing, creative development, content creation, websites, social media, public relations, and go-to-market execution. As a consumer-focused team, we connect insights, strategy, and creativity to deliver meaningful brand experiences across every touchpoint. Working closely with Product Management, Channel Marketing, Sales, and other cross-functional partners, we ensure our brands are differentiated, our launches are successful, and our marketing and creative work consistently deliver The Best Experience for consumers, retailers, and dealers.

Position Summary

The Retail Experience Manager is responsible for creating and maintaining a best-in-class in-store consumer experience across Springs Window Fashions' retail brands and retail partners. This role ensures retail merchandising is aligned with overall brand strategy and leads the development, execution, and lifecycle management of all in-store merchandising elements, including displays, fixtures, signage, sampling, and swatching. Serving as the primary steward of the retail physical shopping experience, this role partners cross-functionally with Brand Management, Channel Marketing, Creative Services, Product Management, and Retail Operations to ensure merchandising solutions are consumer-centric, brand-right, operationally executable, and aligned with business objectives. The Retail Experience Manager translates brand and product strategies into compelling retail experiences that drive shopper engagement, consideration, and conversion.

Key Responsibilities

• Own the in-store consumer experience for assigned brands and retail partners, including displays, fixtures, signage, sampling, swatching, and sample shade programs.
• Evaluate program effectiveness and identify opportunities to improve shopper engagement, product consideration, and conversion based on consumer insights, retailer feedback, and business performance.
• Serve as the primary point of coordination for in-store experience initiatives across Brand Management, Channel Marketing, Product Management, Creative Services, Retail Operations, Procurement, and external partners.
• Manage the lifecycle of merchandising assets from concept through deployment and retirement.
• Partner with internal teams and external vendors to deliver high-quality solutions on time and within budget.
• Partner with Channel Marketing and Brand Management to ensure in-store experiences support product launches, promotions, assortment changes, and brand initiatives.
• Ensure all retail touchpoints accurately reflect brand positioning, messaging, visual identity, and consumer experience objectives.
• Collaborate with Creative Services to develop compelling retail experiences, including signage, graphics, educational content, displays, and sampling solutions.
• Work closely with Retail Operations to ensure merchandising programs are executable, deployed according to plan, and maintained throughout their lifecycle.
• Support planogram execution by ensuring merchandising assets align with retail layouts and operational requirements.

Requirements

• Bachelor's degree in Marketing, Merchandising, Retail Management, Business, Design, or related field.
• 3+ years of experience in retail merchandising, in-store marketing, retail experience design, or related discipline.
• Experience managing retail displays, fixtures, signage, sampling programs, or point-of-sale materials.
• Experience working with large retail partners preferred.

Knowledge, Skills, and Abilities

• Strong understanding of shopper behavior and retail merchandising best practices.
• Excellent project management and cross-functional leadership skills.
• Ability to translate brand and marketing strategies into compelling physical retail experiences.
• Strong communication and stakeholder management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience collaborating with creative, operations, marketing, and brand teams.
• Strong analytical and problem-solving capabilities.