Regional Marketing Director

About the role

The Regional Marketing Director leads and executes localized marketing strategies to drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. This role works closely with operations, practice teams, and the centralized marketing department to ensure marketing initiatives align with business goals, community demographics, and the unique needs of each practice.

Responsibilities

• Develop and implement region-specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement
• Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals
• Manage area marketing specialists and practice marketing specialist assigned to practice marketing
• Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners
• Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region
• Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends
• Ensure consistency with brand guidelines and messaging across all marketing touchpoints
• Maintain clear reporting and visibility into marketing performance at all levels
• Support marketing efforts for new practice openings, acquisitions, and rebrands within the region
• Train and support field staff on local marketing execution, reputation management, and patient engagement
• Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience
• Manage practice marketing budgets and provide regular reporting on spend effectiveness
• Conduct boots on the ground blitz marketing and training in the field as needed for practices

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred)
• 5+ years of progressive marketing experience, including 3+ years in a multi-location, healthcare, or DSO environment
• Proven experience developing and executing localized marketing strategies
• Strong understanding of relationship/referral-based marketing, community engagement, and lead generation best practices
• Ability to analyze data, draw insights, and adjust tactics to improve performance
• Excellent collaboration and communication skills with cross-functional stakeholders
• Experience managing direct reports, vendors, and internal creative resources
• Proficiency in marketing platforms (e.g., Google Ads, Meta Business Suite, CRM/EMR systems, analytics tools)
• Ability to travel regularly within the assigned region

Benefits

• Potential 15% Annual Metric bonus
• BCBS Medical & Dental insurance
• Options VSP Vision Coverage
• Complimentary Life Insurance Policy (employee only)
• Short-term & Long-Term Disability
• Pet Insurance Coverage
• 401(k) plan w/match options
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off

Schedule

Full-time position

Pay

$80,000 USD - $100,000 USD