Marketing Director

Job Responsibilities

• Marketing Channel Execution
• Plan and execute NCEO’s email marketing campaigns in HubSpot.
• Create and manage paid search (Google Ads, etc.) and paid social advertising (LinkedIn, etc.) strategy and campaigns.
• Develop and manage the organization-wide marketing calendar and coordinate campaign timing across channels.
• Write email, social, paid ad, and landing page copy, drawing on existing messaging framework and brand voice.
• Manage the NCEO’s organic social media presence.
• Assist in developing and optimizing website conversion paths; manage lead magnets, gated content offers, and conversion assets.

Marketing Strategy, Planning, and Measurement

• Develop and implement new marketing strategies for the NCEO across email, social, and search.
• Partner with Growth and Member Engagement (GME) team to develop marketing-sales/service alignment and orchestrated email strategy.
• Jointly develop messaging frameworks and value propositions for different audience segments.
• Partner with Events team to effectively market and grow the NCEO’s events, including our major spring annual conference and fall NCEO Forum.
• Partner with Education team on content marketing, content planning, and design/publishing needs.
• Own ongoing reporting on marketing program performance; use data to identify opportunities for improvement.
• Build campaigns, segments, workflows, and smart content in HubSpot; partner with Director on CRM architecture (lifecycle stages, lead scoring, custom properties).
• Manage budgets for marketing and paid media.

Required Education and Experience

• No specific educational requirements.
• A bachelor's degree in Marketing, Communications or a related field is a plus.
• 3–7 years of B2B or nonprofit marketing experience, with personal ownership of email, paid, and/or organic channels.
• Strong writing ability across email, ad, and social formats.
• Hands-on experience executing in HubSpot (or other marketing platforms like Marketo, ActiveCampaign, Constant Contact) including building emails, segments, automations, reports, etc.
• Track record of using data to evaluate and improve marketing programs.

Desired Skills and Experience

• Event marketing experience.
• In-depth HubSpot experience.
• Paid search and/or paid social campaign planning and execution.
• Strong design/layout skills.
• Familiarity with Google Analytics or similar.
• Experience in nonprofit, membership, association, or other mission-driven organizations.
• Experience marketing to professional/practitioner audiences (HR, finance, executives).
• Background or interest in employee ownership.

Compensation and Benefits

Compensation for this position consists of base pay and variable income pay. Base salary: Approximately $102,500 annually. The size of the variable pay is determined by the performance of the organization and cannot be guaranteed in advance; however, our target annual variable compensation is approximately $8,000 - $10,000. Employees also receive generous benefits, including:

• 100% employer-paid health insurance premiums.
• Automatic 3% employer contribution to a 401(k) plan after three months of employment.
• Home office stipend.
• Paid travel, lodging, meals, and related expenses while attending approved meetings and events, subject to organizational policy.

The NCEO is committed to equal opportunity employment. Employment decisions are based on qualifications, experience, and performance—not personal characteristics protected by law. We value a diverse workplace and strongly encourage women, people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals from historically underrepresented communities to apply.

To apply, please visit: this form.