Marketing Director

About the role

This is one of the most strategic hires the company will make this year. Over the past year, we have built a marketing foundation from the ground up: a Marketing Manager who owns events execution, content production, and brand operations. This hire is the next step: building the strategic layer that turns that foundation into a real growth engine.

Responsibilities

• Stand up product marketing as a discipline at GreenLite: positioning frameworks, value prop architecture, persona-based messaging, competitive intelligence, and the category narrative that educates the market on why we are different from traditional permitting consultants.
• Build the inbound pipeline engine that meaningfully shifts our pipeline mix over time.
• Own demand generation strategy across digital (paid, SEO/GEO, SEM), events (conferences and GreenLite-hosted), direct mail, and ABM.
• Set the strategy, manage the budget, and own the outcomes, whether execution is insourced or outsourced.
• Stand up marketing operations and analytics infrastructure: lead routing, SLAs, stage definitions, attribution reporting, and executive dashboards that give leadership visibility into marketing's pipeline contribution.
• Develop and execute a CEO/founder thought leadership strategy that positions GreenLite as a trusted voice and category educator in the permitting and compliance space.
• Partner with Sales on pipeline targets, enablement materials (talk tracks, battle cards, email sequences, vertical-specific collateral), and bespoke ABM materials for enterprise land deals.
• Set the events strategy and ROI bar: which conferences to attend, what to host, and how events integrate with account-based plays.
• Maintain a continuous read on the AEC market — competitive moves, regulatory shifts, AI's reshaping of permitting workflows — and translate that into messaging, content, and positioning that keeps GreenLite ahead of how buyers think about the category.
• Manage and develop the existing Marketing Manager, define roles and lanes as the function grows, and build the case for incremental hires.

Requirements

8-10+ years of B2B marketing experience with ownership across product marketing, demand generation, and marketing ops. Has built or matured a marketing function from the ground up at a company experiencing significant growth. Not just inherited and optimized. Has personally built a product marketing function from scratch: positioning frameworks, value props, persona-based messaging, category narrative. Agency background: has worked at a marketing agency and brings the pace, client-service mentality, and cross-functional breadth that comes from that experience. Experience in a sales-led GTM environment with a demonstrated track record of building the marketing-sourced engine that complements the sales-sourced pipeline. Can point to before/after metrics on pipeline mix. Full-stack marketer who can operate across product marketing, demand gen, content, enablement, and marketing ops. Strategy builder and executional expert. Proven ability to partner with a sales organization on pipeline targets, enablement, and enterprise deal support. Startup mentality: has worked on a small team at a scaling company and is comfortable getting hands dirty and doing the work personally before delegating. Understands how to market in a niche, education-heavy environment where prospects need to be taught the category, not just sold within it. Experience managing agency partners for design, paid media, SEO/GEO, and PR, maintaining accountability for outcomes when execution is outsourced. NYC-based or willing to relocate; in-office presence expected.