Marketing Director
Position Summary
We’re a locally owned, long-standing business that’s passionate about our community—and we’re ready to welcome a dynamic Marketing Director who loves bringing bold ideas to life. In this role, you’ll develop and lead strategic marketing initiatives that deepen customer relationships, strengthen our digital presence, and help us stand out in an increasingly competitive financial landscape.
Essential Job Functions
Build and execute a communications strategy that incorporates brand development, marketing and public relations programs which will favorably project the bank’s image and supports growth goals.
Have a strategic mindset to stay on top of industry trends to help shape and envision strategy related to marketing.
Develop, administer, and monitor the marketing budget.
Direct and oversee marketing-related contracts.
Lead the development of all marketing content messaging including media releases, the Bank’s proprietary digital media platforms, written and oral communications, in compliance with all regulatory requirements.
Oversee and manage the bank’s marketing functions of the Customer Relationship Management (CRM) platform.
Use the marketing functions of the CRM to determine profitability and identify trends and opportunities.
Oversee the bank website, bank social media sites, conducts non-direct and direct mail campaigns and tracks results.
Conduct and coordinate various forms of quantitative and qualitative market research (i.e., client centric focus groups, surveys, analysis of competition, knowledge discovery using existing and potential customer data, etc.).
Uses this information to develop benchmarks and analyze results to determine and recommend the best market opportunities.
Coordinate sponsorships and other marketing-related projects with community organizations.
Assist Retail and Business Banking Directors with new business development efforts with appropriate support in marketing, special events and campaigns.
Research, recommend and promote product enhancement and new product development efforts based on geographical data and /or specialized products.
Maintain involvement in professional organizations to increase the Bank’s visibility, seeking new business and marketing opportunities.
Trains and supervises marketing associates. Assigns, directs, coordinates and reviews work performed. Develops associates to their highest potential by identifying areas for improvement, coaching, training, and correcting performance. Conducts timely performance appraisals. Holds associates accountable for their performance, attitude, and behavior.
Additional Duties and Responsibilities
Serve on Bank committees as needed.
Updates knowledge and develops professionally on a continuing basis.
Participates in internal and external training and personal development opportunities.
Education and Experience
A bachelor’s or associate degree in marketing, communication, or related digital media field plus three-to-five years of professional marketing experience required. Prefer direct or indirect experience with advertising agencies and previous banking experience.
Other Skills and Abilities
Experience in identifying target audiences and devising multi-channel marketing, with emphasis on digital marketing that engages, informs, and motivates.
Familiarity with search engine optimization and search engine marketing, and a general understanding of digital analytics and emerging trends in digital and social media platforms.
Experience with computer skills and technical ability specifically related to various software and platforms, i.e., Google Analytics, Excel and other Microsoft Office products, and Adobe InDesign Suite.
Familiarity with CRM software or comparable email platform.
Maintain the integrity of highly confidential customer and Bank information.
Ability to deal effectively with time pressures and stress.
Competencies
Respect & Community according to our Culture of CARE: Establishes and maintains respectful and cooperative working relationships. Demonstrates respect for individuals in all forms of communication. Supports team and bank goals and objectives. Demonstrates respect for a positive, diverse work environment and bank community. Handles interpersonal conflicts constructively.
Communication: Communicates well (written and verbal), delivers presentations, has good listening skills.
Decision Making: Able to reach decisions, takes thoughtful approach when considering options, seeks input form others, makes difficult decisions.
Focus on Results: Sets goals in alignment with team and bank priorities: Organizes work to achieve goals. Identifies and solves problems. Achieves targeted results. Accepts responsibility for own actions.
Initiative: Takes action, seeks new opportunities, strives to see projects to completion.
Working Conditions
Work is performed largely in an office environment, during normal business hours.
Deadline pressure is an integral part of the job.
Regular mental and visual concentration for computer usage and reading/assimilating complex and technical compliance information is required.