Marketing Director

Responsibilities

• Develop and execute the company's integrated marketing strategy aligned with revenue and growth objectives.
• Build quarterly and annual marketing plans, campaigns, and budgets.
• Serve as the marketing leader and trusted advisor to executive leadership.
• Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.
• Identify new market opportunities, competitive positioning, and customer engagement strategies.
• Manage outside agencies, contractors, freelancers, and technology vendors as needed.
• Serve as the primary administrator (hands-on) and power user of HubSpot, including campaign creation, workflows and automation, landing pages, forms, email campaigns, lead scoring, CRM management, segmentation, reporting dashboards.
• Continuously improve marketing automation processes and customer journeys.
• Ensure data quality and marketing operational excellence.
• Lead and mentor marketing team members while fostering accountability and continuous improvement.
• Develop and execute multi-channel marketing campaigns including email marketing, digital advertisement, webinars, events, partner marketing, content marketing, social media, ABMOptimize lead generation programs to improve Marketing Qualified Leads, Sales Qualified Leads, and pipeline contribution.
• Collaborate with Sales on lead nurturing, campaign follow-up, and conversion optimization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive B2B marketing experience.
• 3+ years in a marketing leadership or management role.
• Experience marketing cybersecurity, SaaS, managed services, IT services, or enterprise technology solutions.
• Expert-level experience with HubSpot.
• Familiarity with Account-Based Marketing (ABM) strategies.
• Demonstrated success creating and executing demand generation programs.
• Strong analytical skills with experience developing executive dashboards and marketing performance reports.
• Experience managing marketing budgets and measuring ROI.
• Exceptional written and verbal communication skills.
• Strong project management and organizational skills.