Marketing Director

About the Role

Join The Uncommon Business, one of the fastest-growing AI-first education companies, as the Marketing Director. You will architect and lead a scalable revenue engine across all acquisition channels, driving innovation, high performance, and operational excellence. This role is ideal for a strategic marketing leader who enjoys building scalable systems, owning revenue outcomes, and leading high-performing teams.

Responsibilities

• Build and lead a unified, AI-first marketing department across paid media, organic content, email, social media, and affiliate marketing.
• Own the marketing strategy and execution for major product launches, including campaign architecture, channel sequencing, conversion optimization, and revenue performance.
• Develop and implement a centralized creative briefing process that aligns every marketing channel around a single strategy.
• Lead affiliate marketing strategy and create systems that generate consistent growth between launch cycles.
• Own funnel strategy across all offers and proactively identify and solve conversion challenges.
• Hire, develop, and structure the marketing team as the business continues to scale.
• Run weekly marketing leadership meetings while providing clear recommendations and strategic direction to executive leadership.
• Build AI-driven workflows and repeatable systems that increase efficiency, scalability, and team performance.
• Drive continuous improvement through data, testing, and measurable marketing performance.

Qualifications

• Proven experience building and owning a full-funnel, multi-channel marketing engine across paid, organic, email, social, and affiliate marketing.
• Demonstrated success architecting marketing systems from the ground up rather than maintaining existing infrastructure.
• Experience owning revenue targets with the ability to connect marketing performance directly to launches, funnels, customer acquisition costs, conversion rates, and business growth.
• Proven success leading marketing for launch-driven businesses with measurable revenue outcomes.
• Strong expertise in funnel strategy, customer journey optimization, and conversion improvement.
• Experience hiring, leading, and scaling high-performing marketing teams.
• Proven ability to unify multiple acquisition channels into one coordinated growth engine.
• Strong analytical mindset with the ability to quickly diagnose performance issues and implement effective solutions.
• Comfortable balancing strategic leadership with hands-on execution in a lean, high-growth environment.
• Experience managing affiliate or partnership marketing as a meaningful acquisition channel.
• Experience implementing AI tools and automation into marketing workflows to improve efficiency and scale.
• Strong leadership, communication, and decision-making skills.
• Comfortable operating in a fast-paced, founder-led, high-accountability environment.

Ideal Candidate Traits

• Is proactive and accountable.
• Thinks strategically and executes consistently.
• Communicates with clarity and confidence.
• Brings a positive, growth-oriented mindset.
• Is highly organized and dependable.
• Embraces learning and feedback.
• Cares deeply about doing great work.
• Thrives in fast-moving, high-performance environments.
• Takes ownership of outcomes rather than activity.
• Builds systems that enable teams to perform at a higher level.
• Is AI-first in how they think, work, and lead.

Location

Remote

Pay

Starting at $120,000 to $160,000 base salary plus performance bonus of up to 10% based on launch revenue targets and quarterly marketing KPIs.