Regional Account Manager (Non-Commercial)

About the role

This Regional Account Manager Non-Commercial (RAM) is a key member of Red Bull North America’s (RBNA) Non-Commercial national sales team. The role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the region level for Red Bull North America across the top Non-Commercial Foodservice companies in the country. The role focuses on Fitness, Healthcare, College & University, Vending, Regional Contract Foodservice wiring, and Travel opportunities. This role achieves its objectives through aligning, translating, and executing mutual customer and Red Bull priorities across national account sectors/lines of business to over-deliver on results.

Responsibilities include key customer relationship building and wiring at a regional level to execute national account programs and priorities, management of extensive regional stakeholder relationships across a wide geography, and effectively influencing and communicating to execute through field sales and marketing organizations to drive brand programming into all outlets.

Responsibilities

• Manage & Develop Regional Market to Deliver Volume Objectives
  • Distribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix.
  • Promotion: Develops annual promotion schedule in accordance with non-commercial HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.
  • Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines.
  • Initiate and cultivate Red Bull Foodservice Team, BU, and DP relationships, including increasing awareness of assigned accounts, working with BU Field Marketing, and partnering in initiatives to align National Accounts and Red Bull initiatives.
• Manage Local Relationships that Influence Regions/Divisions/Banners of Assigned Chains
  • Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level.
  • Routinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customers.
  • Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units.
• Budgets/Annual Planning
  • Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility.
  • Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.
  • Manages T&E spending to assigned budget.
• Business Analysis & Reviews
  • Works with leadership to evaluate ROI with regards to all national/division/regional level programming & promotions.
  • Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness.
  • Uses all available RBNA data, information, and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories.
  • Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc., that drives future strategy and better understanding of consumer purchase patterns.
  • Analyzes business/customers sales to define priorities and focus for the team.
  • Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc.
  • Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.
  • Provides Energy Insights that drive change in promotion, price, or display practices.
• Communication & Teamwork
  • Uses appropriate communication processes to keep Foodservice sales, marketing, and distribution teams informed of all programs and initiatives.
  • DPs and DPMs informed of national/division/regional level programs and initiatives for their assigned chains.
  • Maintains open communication with relevant BU & DP personnel to ensure effective program implementation.
  • Communicates regularly and works effectively with the BU/HQ teams. Leverages insights and input from marketing, finance, and category management experts to develop strong plans and conceptual selling story.

Requirements

• Minimum 5 years of Sales and Key Account experience with a strong track record of success.
• Experience managing Food Management Companies preferred.
• Demonstrated success implementing regional programs across multiple non-commercial segments.
• In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Broadline industry; DSD experience a plus.
• Strong analytical skills and experience using internal and external data sources (i.e., IRI, Nielsen).
• Excellent communication, active listening, & collaboration skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset; ability to digest feedback and quickly turn it into action.
• Self-motivated and able to work independently.
• Must be extremely proficient in Microsoft Excel and PowerPoint.
• Bachelor’s Degree required.
• Must be fluent in English; additional language skills an advantage.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Pay

The base salary range for this position is $92,000 - $138,000 plus cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Benefits

• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match.
• Family Leave.
• PTO & Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.
• Tuition Reimbursement.

Benefits listed may vary depending on the nature of your employment and/or work location.