Product Marketing Senior Specialist

About the role

Lead the development and execution of integrated marketing communication plans that align stakeholders, drive consistency, and elevate brand presence. Deliver compelling, audience-focused content across web, social, email, and campaign collateral to strengthen engagement and message clarity. Apply industry, competitor, and customer insights to shape more strategic, data-informed marketing decisions.

Key responsibilities

• Orchestrate high-quality virtual and in-person events that create memorable brand experiences and deepen customer and partner relationships.
• Use analytics and performance metrics to optimize campaigns, improve effectiveness, ROI, and channel performance.
• Present clear, actionable insights to stakeholders to fuel continuous improvement and ensure strong communication around performance and priorities.
• Leverage digital marketing tools, platforms, and trends to expand reach, improve targeting, and modernize marketing execution.
• Plan and manage digital marketing campaigns—including budgeting and analytics—to enhance visibility and measure the impact of digital efforts.
• Understand and champion digital tools, trends, and channels with stakeholders.
• Lead functional training, create and deliver presentations.
• Support product launches and commercial growth initiatives through targeted marketing campaigns.
• Set targets for data-driven decisions; compile, analyze, and utilize metrics, data, and analytics.
• Innovate and lead continuous improvement in their area of work.
• Make sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Collaborate with Product Management, Sales, and Engineering to translate technical product features into customer-focused messaging.
• Collaborate with team members to align messaging and create to optimize communication and marketing opportunities.
• Create and maintain product marketing content, including Specs sheets, presentations, brochures, training materials, and digital assets.
• Adapt and localize marketing content for regional markets, ensuring relevance to local customer requirements, competitive landscapes, regulatory environments, and market trends.

Required qualifications

• College, university, or equivalent degree in marketing, communications or related subjects required.
• Strong brand management discipline to apply brand standards consistently, protect reputation, and drive clear, differentiated brand positioning.
• Deep digital media fluency across automation, social platforms, and CMS tools to influence target audiences and drive desired actions.
• Ability to craft and deliver compelling narratives that resonate with stakeholders and support key decisions or behaviors.
• Advanced analytical skills to interpret qualitative and quantitative data, extract meaningful insights, and communicate findings that support data-driven decisions.
• Skill in articulating clear value propositions that align customer needs with product strengths to effectively differentiate from competitors.
• Proficiency in marketing plan management, applying the 4 Ps to guide strategy, influence cross-functional execution, and measure business performance.

Preferred experience

• Digital marketing experience preferred.
• Experience with a global organization preferred.
• Client/account management preferred.
• B2B experience preferred.
• Strong project management skills and the ability to meet deadlines.
• Creative thinker with a strong attention to detail.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Ability to work collaboratively in a team environment.

Location: Columbus, IN
Organization: Cummins Inc.
Role Category: On-site with Flexibility
Job Type: Exempt - Experienced
Relocation Package: Yes