Senior Specialist, Product Marketing

Key Responsibilities

• Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting.
• Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning.
• Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines.
• Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies.
• Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt.
• Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go to market activities.
• Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels.
• Develop KPIs, track performance, and provide actionable insights and recommendations to leadership.
• Champion Southwire’s brand across all channels; identify opportunities to elevate brand presence and consistency.
• Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning.

Required Education & Experience

• Bachelor's degree
• Specialized Degree: Business Administration or Marketing
• 5-7 Years of Experience
• Field(s) of Expertise: Business Administration or Marketing

Preferred Education & Experience

• Master's degree
• Specialized Degree: Business Administration or Marketing
• 8-11 Years of Experience
• Field(s) of Expertise: Business Administration or Marketing

Spans of Control

No

Physical Requirements

• Moving - 5%
• Standing - 5%
• Sitting - 80%
• Walking - 10%

Competencies

• Action Oriented
• Collaborates
• Customer Focus
• Nimble Learning
• Plans and Aligns
• Skills
• Brand Marketing
• Competitive Analysis
• Content Marketing
• Creative Problem Solving
• Email Marketing
• Marketing Performance Measurement And Management
• Product Marketing
• Project Coordination
• Team Oriented
• Web Analytics

Benefits

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave & More