Senior Product Marketing Specialist

Major Responsibilities

• Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios
• Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media)
• Ensure materials are accurate, market-ready, and aligned to product positioning and launch priorities
• Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership
• Tactical Execution & Shared Services Coordination
• Own tactical execution and follow-through for product marketing initiatives across Creative, Web, PR, and other shared services teams
• Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals
• Support Systems, Communication, and Cross-Team Alignment
• Build reusable product marketing systems, including asset libraries and messaging frameworks
• Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability
• Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials

Minimum Job Requirements

• Educational background: Bachelor's degree in Marketing, Business, or a related field or relevant experience
• Work experience: 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics
• Experience: Managing a budget, experience in Microsoft programs and Salesforce Marketing Cloud, experience in B2B and B2C marketing, knowledge of SAP or equivalent ERP
• Skills: Strong organizational and project management skills, strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights, excellent written and verbal communication skills, creative thinking and ability to develop innovative marketing strategies, ability to work collaboratively in a team environment and manage multiple projects simultaneously