Senior Specialist, Product Marketing

About the role

Winnebago Outdoors is seeking a Senior Specialist, Product Marketing to join their team in Eden Prairie, MN. This role focuses on new brands, technical products, and brand refreshes, collaborating with cross-functional partners to develop a customer-value-focused marketing strategy.

Responsibilities

• Work closely with Product Teams, Sales, Digital Team, and Engineering to develop and maintain subject matter expertise on smart and connected IoT products and traditional Class A, B, and C products.
• Understand the needs and pain points of target customers for smart and connected IoT products and develop marketing tactics that effectively draw them to Winnebago Outdoors offerings.
• Develop targeted marketing campaigns and assets to improve business KPIs.
• Create a diverse marketing toolkit for launching new products and services across all channels.
• Attend relevant team and product meetings as the marketing representative and manage any marketing-related deliverables.
• Champion solutions acceleration initiatives and drive innovative marketing campaigns.
• Attend shows to support marketing initiatives and/or product launches.
• Maintain the status of corporate trademarks, ensuring proper usage and communicating this status internally and to ad agencies.
• Aid the training department in developing materials for the Sourcebook.
• Track progress of marketing communications programs that engage and persuade highly technical audiences.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field, or equivalent experience.
• 3+ years of relevant marketing, advertising, and/or branding experience.
• Experience in large enterprise environments is helpful.
• Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results.

Qualifications

• Comfortable presenting to external and internal audiences.
• Demonstrably strong writing and communication skills.

Skills

• Strategic, proactive, and innovative marketing campaigns.
• Understanding of major industry trends and Intel's IoT offering.
• Experience in driving partner and channel marketing activities.

Benefits

Greatness is in your NATURE. This position offers competitive compensation and benefits.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position with 30% expected travel.