Senior Product Marketing Specialist

About the role

This is a fixed hybrid role (Tuesday – Thursday onsite, Monday and Friday remote) at HR in Maple Plain, MN. The Senior Product Marketing Specialist will play a pivotal role in executing go-to-market strategies for our Sheet Metal product offerings, while supporting work in the Aerospace and Defense market.

Responsibilities

• Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
• Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
• Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
• Support Demand Gen team with campaign positioning, messaging, customer and market insights.
• Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
• Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product management or product marketing.
• Strong understanding of marketing principles, audience segmentation, and product positioning.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with the ability to prioritize and manage multiple projects.
• Experience with Sheet Metal or manufacturing materials preferred.
• Proficiency with marketing tools (CRM, email marketing, analytics, etc.).
• Willingness to travel to tradeshows and events.
• Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
• Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product management or product marketing.
• Strong understanding of marketing principles, audience segmentation, and product positioning.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with the ability to prioritize and manage multiple projects.
• Experience with Sheet Metal or manufacturing materials preferred.
• Proficiency with marketing tools (CRM, email marketing, analytics, etc.).
• Willingness to travel to tradeshows and events.
• Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
• Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.

Skills

• Product Positioning & Messaging
• Go-to-Market Strategy
• Content Creation
• Campaign Management
• Sales Enablement
• Market Research & Analysis

Benefits

• Competitive salary + annual bonus opportunity
• Affordable health insurance options
• Flexible spending accounts
• Dental and vision coverage
• Life and disability insurance
• Paid time off and wellness hours
• Volunteer time off
• 401(k) with company match and immediate vesting
• Employee stock purchase program
• Matching grants through Protolabs foundation

Pay

$67,400 - $89,800 a year

Schedule

This is a fixed hybrid role (Tuesday – Thursday onsite, Monday and Friday remote) at HR in Maple Plain, MN.