Product Marketing Manager, Retail Ads

About the role

The Business-to-business-to-consumers (B2B2C) Shopping and Retail Ads team’s mission is to drive leadership position and ecosystem adoption of Google’s agentic commerce and AI retail solutions through a B2B2C marketing approach. This unique B2B2C role sits at the intersection of consumer behavior, merchant needs, and retail ad tech during a historic industry shift toward agentic commerce. You will architect global narratives for Google’s next-generation, AI-driven commerce solutions, influencing senior executives and shaping how the retail ecosystem adopts agentic AI.

Responsibilities

• Develop and execute the annual B2B retail and commerce messaging framework. Author foundational sales narrative decks, multi-year strategic updates, and underlying "messaging houses."
• Partner with external message-testing vendors to validate positioning, backing narrative recommendations with concrete data and insights.
• Bring a "maker" approach to content creation, independently drafting core enablement materials and campaign assets while finding ways to integrate generative AI tools into your workflow.
• Script keynotes and presentations for Google-owned events and major external stages, ensuring executive positioning is sharp and impactful.
• Collaborate with the broader Ads Narrative team to deploy messaging across key thought leadership channels.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, brand strategy, corporate communications, or a narrative-building role within the tech, retail, or advertising industry.
• Experience building B2B marketing narratives, sales enablement materials, or corporate messaging architectures (e.g., messaging houses).
• Experience developing messaging for scaled digital marketing campaigns and scripting high-profile executive keynotes for industry events.
• Experience working with research or message-testing vendors to validate narrative effectiveness and use data to refine positioning.
• Demonstrated success navigating highly matrixed organizations and aligning stakeholders.
• Proven ability to understand complex industry trajectories and influence senior audiences using narrative arcs; ability to "zoom out" to identify macro-trends and "zoom in" to address specific, nuanced audience requirements.
• Exceptional project management skills with the ability to prioritize deliverables in a fast-paced environment, particularly around critical seasonal milestones like the holiday quarter.

Pay

• US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits

Schedule

• Not specified

Benefits

• Learn more about benefits at Google.