Product Marketing Manager, Advertising

Responsibilities

• Gather feedback on our products and solutions as well as competitive offerings by spending time in market, proactively scoping and guiding research that furthers the understanding of products and the audiences who use them.
• Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and inform product decisions. Partner with Product, Engineering, Data Science, and the Newsroom to develop competitive offerings for advertisers and agencies.
• Collaborate with Revenue Operations teams to package and price advertising products thoughtfully and competitively.
• Collaboratively develop product positioning and messaging frameworks by using existing insights and identifying opportunities to develop new insights as needed.
• Partnering with the team leadership and other internal stakeholders, develop strategies to increase audience engagement and lead go-to-market initiatives for some of the highest-priority advertising products in our portfolio.
• Drive specific go-to-market activations including but not limited to sales enablement, internal communications and training, client and media engagement, inbound and outbound marketing. Collaborate with parallel teams as needed in delivering these executions.
• Project-manage product launches, ensuring seamless execution through effective use of milestones and stakeholder alignment. Influence individual projects through cross-functional coordination and communication. Represent own projects effectively to senior leadership.
• Identify and address opportunities for process improvement by leveraging internal resources and external vendors, informing decision-making to ensure smoother operations.

Qualifications

• 3+ years of direct product marketing, marketing strategy, go-to-market, or relevant experience, managing product / project responsibilities of external-facing products.
• Understanding of advertising and digital media landscape required.
• Strong analytical and data-driven storytelling skills, informing business case development to drive product decisions.
• Excellent customer empathy and intuition for client needs.
• Experience informing product or marketing decisions with qualitative customer insights.
• Demonstrated success in creating compelling, user-friendly, external-facing assets and collaterals, driving tangible shifts in customer behavior.
• Ability to work collaboratively in a highly matrixed organization while staying focused on results. A track record of responding quickly to rapidly evolving threats and opportunities.
• Speak comfortably in a variety of settings including one-on-one, with senior leadership, and in front of large groups.