Ads Product Marketing Manager

Key Responsibilities

• Lead the definition and development go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, sales, measurement, policy, marketing etc)
• Influence product development through structured processes grounded in a deep understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research
• Develop marketing deliverables to support ad products in the market (e.g., external materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
• Work across teams to align on and roll out ad solutions in tentpole events (e.g., CES, Upfront, Cannes)
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to translate our ads portfolio strategy clearly to sales teams’ and customers’ Product messaging
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market

Requirements

• 7-10+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Excellent communication and storytelling skills, with comfort in understanding research data
• Able to collaborate in an environment that values team culture and inclusiveness
• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
• Strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines
• Demonstrated ability to create detailed and actionable Product Briefs
• A strong attention to detail and eye towards using the 80/20 rule to address problems
• High-level understanding of product growth and developing strategic roadmaps

Qualifications

• Highly motivated and results-driven individual with a passion for product marketing
• Experience in the ad-supported streaming space and ad tech ecosystem is a plus, but not required

Skills

• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and prioritize tasks effectively
• Experience working in a fast-paced, dynamic environment

Benefits

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.

We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more details about our Benefits here.