Principal of Product Marketing

Responsibilities

• Craft value propositions and messaging architecture to establish the company as a preferred referral destination
• Develop and maintain a comprehensive sales collateral library to support business development efforts
• Create and implement B2B digital lifecycle strategies to engage referral partners
• Create detailed lead-generation campaign briefs for demand-generation execution
• Conduct ongoing competitive analysis to inform marketing strategies and refresh collateral
• Collaborate closely with sales leadership and field teams to gather feedback and enhance strategies
• Provide messaging support for the clinician recruiting team as a secondary function

Qualifications

• 5-8 years of B2B product marketing experience, particularly in support of sales teams
• Proven ability in developing effective product positioning and messaging
• Fluent in creating comprehensive campaign briefs with clear metrics
• Proficient in CRM systems, preferably Salesforce, for tracking referral pipelines
• Established operational discipline in executing marketing strategies on schedule
• Strong credibility with sales personnel through field experience

Benefits

• Comprehensive health insurance offerings
• 401(k) plan with company matching
• Flexible work hours to promote work-life balance
• Professional development opportunities
• Collaborative work environment supporting cross-departmental initiatives