Principal of Product Marketing

About the role

The role is the first dedicated Principal of Product Marketing focused on Business Development at LifeStance Health. You will partner with the sales organization and marketing leadership to define how LifeStance shows up in the market.

Responsibilities

• Value proposition and messaging architecture
• Sales collateral and enablement
• B2B digital lifecycle strategy
• Lead-generation campaign strategy
• Competitive intelligence
• Sales partnership
• Clinician-side support (secondary)

Requirements

• 5–8 years of B2B product marketing experience with at least 3 years directly supporting a field or inside sales team
• You have been a trusted business partner of sales leaders being a strategic thought-partner and helping a sales team win in the market
• Demonstrable positioning and messaging chops
• Campaign brief fluency
• CRM proficiency (Salesforce)
• Operational discipline
• Sales credibility

Qualifications

• Legally authorized to be employed in the United States
• Healthcare experience, especially provider-side: hospitals, health systems, physician practices, managed care, behavioral health, or value-based care
• If not healthcare, then a heavily regulated B2B2C industry (financial services, insurance, education, regulated software)
• Familiarity with EHR ecosystems (Epic, Oracle Health/Cerner, athenahealth, eClinicalWorks) and closed-loop referral workflows

Skills and Knowledge

• Healthcare experience, especially provider-side: hospitals, health systems, physician practices, managed care, behavioral health, or value-based care
• If not healthcare, then a heavily regulated B2B2C industry (financial services, insurance, education, regulated software)
• Familiarity with EHR ecosystems (Epic, Oracle Health/Cerner, athenahealth, eClinicalWorks) and closed-loop referral workflows

Benefits

• Medical, dental, vision, AD&D, short and long-term disability, and life insurance
• 401k retirement savings with employer match
• Paid parental leave, paid time off, holiday pay and an Employee Assistance Program

Pay

$132,000 - 162,000/annually in addition to a competitive bonus plan

Schedule

Full-time