Principal, Product Marketing

Responsibilities

• Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).
• Differentiate services based on customer outcomes, ROI, and business impact—not just features.
• Tailor messaging by customer segment, industry, lifecycle stage, and buying persona.
• Lead go-to-market planning for new services launches, service bundles, and pricing/packaging updates.
• Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.
• Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.
• Train sales and partner teams on services value, use cases, and competitive differentiation.
• Support upsell, cross-sell, and attach-rate strategies tied to product and platform adoption.
• Conduct customer research, win/loss analysis, and competitive assessments specific to services.
• Gather voice-of-customer insights to inform service offer evolution and packaging.
• Monitor market trends, pricing models, and service benchmarks.
• Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.
• Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.
• Develop content and campaigns focused on outcomes, best practices, and customer success stories.
• Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.
• Ensure consistent messaging across marketing channels, internal teams, and partners.
• Influence roadmap and service design by representing market and customer needs.

Qualifications and Preferred Skills

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 5+ years of experience in product marketing or solutions marketing, preferably with services or recurring revenue offerings.
• Experience supporting B2B sales teams and complex buying cycles.
• Strong storytelling, messaging, and presentation skills.
• Demonstrated ability to turn technical or operational services into clear customer value.

Compensation

The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role.