Principal Product Marketing Manager

What You’ll Do

• Own the “Buy vs. Build” narrative – Build and continuously sharpen the CCO-grade pitch and one-pager; test it live in carrier meetings and iterate against real objections.
• Build the enablement kit – Create the objection library, vertical battlecards, and field assets that make every rep more effective in competitive deals.
• Map value penetration – Build the use-case map across the customer journey that defines where Assured expands next inside an account.
• Demo the use case – Be the ultimate demo expert of all products and use cases.
• Own the expansion playbook – Scope per-logo expansion plays for top customers, partner with Customer and Sales to put them in flight, and ship expansion case studies and reference customers.
• Run the listen tour – Stay close to Sales, Client Engagement, and Product; deconstruct decks against live deals so the narrative is always grounded in what actually moves buyers.
• Co-pilot critical meetings beyond demos – Join high-stakes CCO conversations to pressure-test messaging and bring the field’s reality back into the assets.
• Feed the system – Partner with engineering so messaging, objections, and account context flow into our agentic workflows and named-account intelligence. Partner with Integrated marketing in order to feed the end-to-end customer journey pre-deal and post-deal.

What You’ll Bring

• 4-6+ years in product marketing, including senior IC work owning narrative and sales enablement for a technical or enterprise product.
• 2+ years in business/strategy ownership roles in AI hyperscalers and/or leading -MBB- consulting firms.
• Outstanding writing – you can produce a CCO-grade deck and a crisp one-pager that the sales team will actually use.
• AI-first mentality: experience in building or using agentic AI workflows in your day-to-day.
• Fluency turning technical capability into buyer-facing value, and a sharp instinct for competitive positioning.
• Experience with enterprise or regulated buyers; insurance or claims domain knowledge plus.
• Comfort working directly with sales in live deals, demoing and iterating fast on real-world feedback.
• High ownership, low ego, and a bias toward shipping.

Benefits

• Competitive Compensation: Competitive salary and equity packages for all employees
• Healthcare Plan: Platinum medical, dental, and vision
• Free life insurance: Including long-term disability & short-term disability
• Unlimited PTO: Uncapped vacation days & paid holidays
• Maternity & paternity
• 401(k) Contribution: Assured contributes 3% of your income, even if you don’t contribute
• WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks
• Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses
• Team events & Offsites: We’re remote, but we regularly get together