Principal Product Marketing Manager

We need to produce HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include boilerplate like EEO, legal, etc. Must preserve all substantive information. We need to parse the posting. First part: description about LiveRamp (company overview) – could be considered "About the role"? Actually "About the role" is typical heading for description of role. The posting includes a paragraph: "LiveRamp is the data collaboration platform..." repeated. Then "We’re looking for a Principal Product Marketer...". That's about the role. So we can put that under

About the role

with paragraphs. Then responsibilities: many bullet-like sentences starting with "You Will Own..." etc. Those are responsibilities. We'll list them as

• . Then requirements/qualifications: "About You" section lists experience, skills, etc. Could be split into Requirements and Qualifications. But we need to decide: The posting has "About You" with bullet-like paragraphs describing required experience. Also "Preferred Skills" section. So we can treat "About You" as Requirements (or Qualifications) and "Preferred Skills" as Skills. Or we could have Requirements (mandatory) and Preferred Skills as Skills. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include Requirements, Qualifications, Skills. But we need to avoid thin sections. We could combine Requirements and Qualifications into one if content similar. However we have both mandatory and preferred. Could treat "About You" as Requirements (mandatory) and "Preferred Skills" as Skills. Qualifications maybe not needed. But we could also put "About You" under Qualifications and "Preferred Skills" under Skills. Let's decide: Use Requirements for mandatory experience, Qualifications for education? Not present. So maybe we just have Requirements and Skills. But we need to follow instruction: include a section ONLY when posting has real, specific content for it. So we can include Requirements (from About You) and Skills (from Preferred Skills). Also Benefits, Pay. Schedule not mentioned, so omit. We must not include boilerplate like EEO, legal, etc. So remove those paragraphs. Also remove duplicated lines: The company overview appears twice at start; we should keep only once? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Remove duplicated lines. So we need to deduplicate repeated sentences. The company overview appears twice nearly identical. We should keep one copy. Also there is repeated EEO statement at end; remove. Also remove "To all recruitment agencies:" etc. Also remove "Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp." etc. Also remove "More About Us" etc? That's more company info; might be considered boilerplate? It's about LiveRamp mission etc. Might be considered substantive? It's about company culture; could be kept under About the role? But it's more about company. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "More About Us" section is not exactly boilerplate but could be considered company overview; but we already have company overview earlier. Might be considered duplicate. Safer to keep only one company overview and omit the later "More About Us" as duplicate. Also remove "LiveRamp is an affirmative action..." duplicates. Now compile content. About the role: combine company overview and role description. We need to preserve all substantive information: So include company overview description (first paragraph) and the role description paragraphs. Let's extract: Company overview (first occurrence): "LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements." Then role description: "LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the standard for how organizations connect, collaborate, and create value from data while protecting consumer trust. We’re looking for a Principal Product Marketer who can operate at the intersection of product, technology, customers, and commercial strategy for our Identity portfolio. This is not a traditional product marketing role centered primarily on launches and content creation. You will serve as a senior strategic business partner to LiveRamp’s Product and Commercial leaders, helping shape the strategy, commercialization, and growth of our Identity portfolio. You will develop and evangelize a strong point of view on Identity, not only as a set of products, but as a foundational capability across LiveRamp’s platform and the broader advertising and marketing ecosystem. You’ll connect market demand, product strategy, customer needs, commercial readiness, adoption, and growth." We can combine but need to avoid duplication: The first two sentences are same as company overview but slightly different wording (setting the new standard vs setting the standard). We'll keep one version maybe the first occurrence. We'll keep the company overview paragraph as is, then the role-specific paragraphs after that. Now responsibilities: list each bullet starting with "You Will Own..." etc. Let's extract them: - Own the go-to-market strategy for the Identity portfolio, developing a clear view of the market opportunity, target customers, differentiated value, commercial model, and path to growth. - Serve as a senior strategic partner to Product leaders and executives, bringing customer insight, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions. - Develop an independent point of view, challenge assumptions, identify opportunities, and help shape the future direction of the portfolio. - Develop deep technical and market expertise in LiveRamp’s Identity and data collaboration capabilities and the broader adtech and martech ecosystem. - Translate complex technology into customer value while being able to go deep on how Identity solutions work, where they fit, and what is required to adopt them. - Define, clarify, and evangelize the role and value of Identity across LiveRamp, our customers, partners, and the broader ecosystem, building understanding of how Identity powers LiveRamp’s platform and solutions. - Engage directly with customers, prospects, partners, and industry leaders as an Identity product and market expert, supporting discovery, strategic conversations, early adoption, and critical commercial opportunities. - Own commercialization across the Identity product lifecycle, from market demand and product-market fit through commercial readiness, launch, adoption, scale, and optimization. - Partner with Industry Teams, Sales, Customer Success, Enablement, and other Commercial teams to understand pipeline, bookings, adoption, usage, customer feedback, and barriers to growth—and turn those signals into action. - Establish commercialization goals and measures of success across market and commercial readiness, pipeline and revenue, adoption and usage, customer value, and market demand. - Diagnose underperformance and bring the right teams together to improve results. - Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points based on a deep understanding of the product, customer, market, and commercial opportunity. - Treat content and enablement as a means to commercial outcomes, not the end result. - Partner on early adopter and launch programs to define target customers, success criteria, feedback loops, commercial pathways, and the evidence required to scale. - Influence senior leaders across Product, Commercial, Marketing, and other functions, creating alignment and momentum without direct authority. - Serve as a visible Identity thought leader within LiveRamp and externally, representing LiveRamp’s point of view with customers, partners, industry leaders, and the broader market. Also there is a paragraph about "Your Team Will" describing team. That could be considered part of About the role or maybe separate section? Could be included under About the role as well. We'll incorporate that as part of About the role after responsibilities? Actually "Your Team Will" describes the team and mandate. Could be considered part of About the role. We'll add as a paragraph under About the role after the role description. Now Requirements (About You): list each bullet: - You have significant experience at the intersection of technology, products, customers, and commercial strategy through product marketing, product management, solutions consulting/sales engineering, product strategy, or a related discipline. - You bring significant adtech, martech, or data-driven marketing experience, with deep knowledge of Identity and its role across the advertising and marketing ecosystem. - You are technically curious and capable, with the ability to understand how products work and establish credibility with Product, technical teams, customers, and partners. - You move comfortably between technical product conversations and executive business conversations and have experience engaging directly with enterprise customers. - You understand how technology becomes a business - from market demand and product-market fit to commercialization, adoption, usage, and growth. - You use market intelligence, customer insight, competitive information, and commercial performance data to develop a point of view, challenge assumptions, and influence decisions. - You create structure in ambiguous environments, make tradeoffs, establish priorities, and move complex cross-functional initiatives forward. - You have the executive presence and strategic judgment to operate as a trusted partner to senior Product and Commercial leaders and build alignment without direct authority. - You are comfortable being a visible subject matter expert and evangelist, helping audiences understand both how Identity works and why it matters. - You combine strategic thinking with a willingness to roll up your sleeves and take ownership when something within your portfolio isn't working. Now Skills (Preferred Skills): list each bullet: - Deep expertise in identity resolution, identity infrastructure, data collaboration, or related adtech/martech capabilities. - Experience in a customer-facing technical role such as solutions consulting, sales engineering, product management, technical product marketing, or solution architecture. - Experience taking complex technology from early product stages through general availability, adoption, and scale. - Experience partnering with enterprise sales organizations on strategic opportunities and commercialization programs. - Experience using pipeline, revenue, adoption, usage, and customer data to evaluate product or go-to-market performance. - Experience developing executive-level narratives and presenting to senior internal and external audiences. - Experience operating across global, highly cross-functional organizations. Now Pay: The approximate annual base compensation range is $159,500-$234,500.00. The actual offer... etc. We need to include Pay section with that info. We should not include the boilerplate about total compensation package etc? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should include the sentence about approximate annual base compensation range and maybe the note that actual offer determined by factors. That's substantive. We'll include both sentences. Benefits: The bullet list under "Benefits" includes: - People: Work with talented, collaborative, and friendly people who love what they do. - Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. - Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave. - Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more. - Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. We should keep these as list items under Benefits. Schedule: Not mentioned, so omit. Now we need to output only