Principal Product Marketing Manager

For our client, a leader in the Consumer Technology space, we are seeking a Principal Product Marketing Manager to drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation.

About the role

You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. This position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own positioning, messaging, and value propositions for the product targeting creative professionals
• Partner with teams to develop outbound marketing strategies based on customer insights
• Lead marketing strategy from awareness to retention
• Execute unified launch plans across various channels including social and email
• Optimize post-launch strategies using customer usage data to enhance adoption
• Contribute to the evaluation of the product's business performance through marketing efforts
• Collaborate with cross-functional teams to ensure coherent messaging across products

Qualifications

• 8+ years of experience in product marketing or related fields
• Deep understanding of GenAI landscape and passion for creative industries
• Proven track record in positioning, messaging, and product launches
• Experience with technologically complex products, especially in AI
• Strong product instincts with ability to influence the product roadmap
• Ability to shift between high-level strategy and hands-on execution
• Data-driven mindset with a focus on customer insights and research

Benefits

• Mentorship opportunities for junior team members
• Work in a fast-paced, innovative environment at the center of AI and creative technology
• Access to advanced tools and resources for creative product marketing
• Opportunities to collaborate with cross-functional teams in a leading tech company

Pay

$145,400 – $261,150 annually