Principal Product Marketing Manager

About the Role

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. We are looking for a highly motivated, strategic, and experienced Product Marketing Manager to lead go-to-market strategy and execution for Circle’s payments products. In this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments—powered by stablecoins. The ideal candidate thrives in fast-paced, ambiguous environments and is comfortable operating independently.

Responsibilities

• Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally.
• Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition.
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.

Requirements

• B2B GTM expertise: 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution.
• Domain knowledge: 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies.
• Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice.
• Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution.
• Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward.
• Proactive team player: You work well independently and thrive in collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution.
• Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
• Strategic Thinking: You partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain.

Pay

Base Pay Range: $185,000 - $237,500. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs.