Principal Associate, Global Program Activation & Content Manager

Overview

Principal Associate, Global Program Activation & Content Manager

What you’ll do:

• Program Activation Management: Lead the strategic planning and end-to-end execution of brand activation for owned and sponsored experiential campaigns.
• Direct all project logistics for on-site venue management and third-party vendor coordination, serving as the lead producer to resolve real-time production challenges.
• Asset Management: Develop comprehensive activation toolkits—inclusive of social, digital, and experiential assets—to ensure brand alignment and operational readiness for Issuers.
• Program Communications: Synthesize global strategies and consumer insights into actionable marketing briefs that drive consistency across all activation markets.
• Global Agency Coordination: Liaison with a diverse roster of creative, media, PR, and event agencies across international regions; establish KPIs, lead operational reviews, and track performance to ensure high-quality delivery.
• Stakeholder Management & Influence: Secure executive buy-in by translating complex program goals into compelling, data-driven business cases that encourage widespread adoption.
• Communications Strategy: Collaborate with International Comms to deploy pre- and post-campaign plans that amplify engagement and leverage post-event analysis for future insights.
• KPI & Performance Tracking: Conduct deep-dive analyses of post-activation metrics to maintain reporting on global campaign effectiveness.
• Budget Management: Oversee activation budgets, ensuring accurate forecasting and adherence to regional allocations.

Basic Qualifications

• Bachelor’s Degree or military experience
• At least 3 years of experience in a marketing role, including at least 2 years of external agency liaison management.
• At least 3 years of experience in brand relationship management.
• At least 3 years of experience in sponsorships, experiential marketing, or event planning.
• At least 3 years of project management experience.

Preferred Qualifications

• Bachelor’s Degree in Marketing, Advertising, Event Management, or Communications
• 5+ years of experience in relationship management at an agency or on an in-house creative team.
• Experience delivering campaigns across marketing, brand building, social media, and sponsorship landscapes.
• Experience in verbal and written communication with a focus on active listening and negotiation.
• Experience utilizing analytical tools and reporting data to distill insights and opportunities.

Salary Range

• Chicago, IL: $109,900 - $125,400 for Principal Associate, Brand

Additional Information

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.

Capital One promotes a drug-free workplace.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).