Principal Associate, Global Program Activation & Content Manager

About the role

The Global Program Activation & Content Manager integrates corporate marketing strategy with international regional execution. Key responsibilities include leading brand activation for owned and sponsored experiential campaigns, managing project logistics, developing activation toolkits, synthesizing global strategies, coordinating with agencies, managing stakeholder relationships, and tracking performance.

Responsibilities

• Lead strategic planning and end-to-end execution of brand activation for owned and sponsored experiential campaigns.
• Direct all project logistics for on-site venue management and third-party vendor coordination, serving as the lead producer to resolve real-time production challenges.
• Develop comprehensive activation toolkits—including social, digital, and experiential assets—to ensure brand alignment and operational readiness for Issuers.
• Synthesize global strategies and consumer insights into actionable marketing briefs that drive consistency across all activation markets.
• Liaison with a diverse roster of creative, media, PR, and event agencies across international regions; establish KPIs, lead operational reviews, and track performance to ensure high-quality delivery.
• Secure executive buy-in by translating complex program goals into compelling, data-driven business cases that encourage widespread adoption.
• Collaborate with International Comms to deploy pre- and post-campaign plans that amplify engagement and leverage post-event analysis for future insights.
• Conduct deep-dive analyses of post-activation metrics to maintain reporting on global campaign effectiveness.
• Oversee activation budgets, ensuring accurate forecasting and adherence to regional allocations.

Requirements

• Bachelor’s Degree or military experience.
• At least 3 years of experience in a marketing role, including at least 2 years of external agency liaison management.
• At least 3 years of experience in brand relationship management.
• At least 3 years of experience in sponsorships, experiential marketing, or event planning.
• At least 3 years of project management experience.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Event Management, or Communications preferred.
• 5+ years of experience in relationship management at an agency or on an in-house creative team.
• Experience delivering campaigns across marketing, brand building, social media, and sponsorship landscapes.
• Experience in verbal and written communication with a focus on active listening and negotiation.
• Experience utilizing analytical tools and reporting data to distill insights and opportunities.

Skills

• Evidence-based marketing approach.
• Curiosity and endless learning.
• Flexibility and adaptability.
• Storytelling ability.
• Ability to simplify complex ideas.
• Enjoyment of the role.
• Commitment to the work, team, and customers.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Pay

Salaries for this role vary by location, ranging from $109,900 - $125,400 for Principal Associate, Brand in Chicago, IL to $120,800 - $137,900 for Principal Associate, Brand in McLean, VA. Actual annualized salary amounts offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Schedule

This role is expected to accept applications for a minimum of 5 business days. No agencies please.

Equal Opportunity Employer

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.