Principal Associate, Brand Manager

About the role

This associate will play a critical role in our B2B dealer engagement and retention strategies, focused on driving customer loyalty, maximizing lifetime value, and preventing churn throughout the customer lifecycle.

Responsibilities

• Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Go To Market, Business Analysis, Product, Creative, Legal, etc.
• Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy
• Develop a deep understanding of Capital One Auto’s Navigator Platform and Dealer Finance offerings, serving as a subject matter expert on the Brand team
• Craft overarching value propositions and storytelling for our dealer offerings that directly correlate with dealer adoption, satisfaction, and retention throughout the customer lifecycle
• Execute and manage strategic brand development of new and ongoing nurture campaigns and testing initiatives for the Auto business
• Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures
• Collaborate with analysts to understand and report on campaign performance, building on outcomes to identify new opportunities to optimize marketing, test creative strategies, and segment audiences
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives

Requirements

• The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns
• Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them
• A strategic mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride
• An entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• Experience influencing creative processes and partnering with creative teams
• Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a unified marketing and engagement strategy
• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities

Qualifications

• Bachelor's Degree or military experience
• At least 5 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination

Preferred Qualifications

• 3+ years of experience in financial services marketing
• 2+ years of experience presenting to senior leadership
• Experience with automotive B2B marketing and/or automotive lending providers
• 3+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency