Associate Brand Manager

About the role

The Associate Brand Manager (ABM) is an early-career, high-impact role within the Marketing organization, reporting to the Marketing Director. This role supports the planning, execution, and analysis of marketing, innovation, and brand initiatives across the brand portfolio and/or assigned brands and sub-brands.

Responsibilities

• Pull, analyze, and synthesize IRI and internal data to identify trends, drivers, and business opportunities.
• Support tracking and reporting of brand performance, KPIs, and competitive activity.
• Affiliate with managing brand budgets, including invoice tracking, agency billing support, and reconciliation.
• Partner with Finance to support brand P&Ls.
• Use data to help inform recommendations and support brand decisions.
• Develop a strong understanding of the category, brand strategy, and business drivers.
• Actively ask questions and seek to understand the “why” behind performance, consumer behavior, and business decisions.
• Help synthesize data, insights, and trends into clear takeaways and actionable implications.
• Analyze consumer, category, and brand data to help identify insights and opportunities.
• Support consumer research projects, including briefing vendors, managing timelines, and summarizing learnings.
• Maintain awareness of consumer trends, cultural moments, and competitive activity.
• Apply core marketing frameworks (positioning, benefit ladder, RTBs, purchase funnel) to brand work.
• Support innovation and renovation initiatives from concept through commercialization.
• Affiliate with developing briefs for R&D, packaging, design, and agency partners.
• Support writing concepts for consumer testing and support synthesis of results.
• Coordinate timelines, deliverables, and cross-functional inputs for less complex projects.
• Support development of sales materials, sell sheets, and launch toolkits.
• Work closely with cross-functional teams including R&D, Packaging, Sales, Supply Chain, and Finance to support project execution.
• Carefully coordinate tactical execution of marketing plans, promotions, and communications.
• Overcommunicate progress, flag risks early, and ensure deliverables stay on track.
• Affiliate with monthly meeting preparations for new product process, Japan team monthly meetings, and other monthly requests.

Qualifications

• Bachelor’s degree required in Marketing, Business, Analytics, or related field preferred.
• 2-3 years of experience in brand management.
• CPG experience preferred; food a plus.