Associate Brand Manager

About the role

This position is responsible for identifying consumer and retailer trends and insights and translating those into new product concepts and marketing plans to support annual and long-term sales, market share, and profit goals. The role works closely with all departments within the organization and manages several projects simultaneously.

Responsibilities

• Be the expert - know your categories, products, competitors, distribution and retail sets
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
• Lead cross-functional teams to launch product innovation and renovations with speed and agility
• Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
• Closely monitor and analyze sales volumes, market share trends and competitive activity
• Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
• Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
• Aid in preparation of annual operating plans and marketing budget
• Aid in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers
• Present market analysis and actionable recommendations to grow sales and profitability

Requirements

• 2-4 years brand management marketing experience (consumer packaged goods industry is a plus)
• BS/BA degree, MBA preferred
• Experience leading cross-functional teams
• Strong communication / writing skills
• Proven history of being both creative and analytical in prior roles
• Ability to thrive in a fast-paced environment and be resourceful, creative, detail-oriented

Qualifications

• Proven track record of success in managing cross-functional teams
• Strong analytical and problem-solving skills
• Excellent interpersonal and communication skills
• Ability to manage multiple projects and priorities

Skills

• Brand management
• New product development
• Market research
• Marketing strategy
• Project management

Benefits

Munchkin offers a comprehensive benefits package that includes medical, vision, dental, and life coverages, wellness benefits, generous employer-matched 401(k) plans, discretionary bonuses, opportunities to earn equity, and much more. We also provide annual week-long global office closures to give our people a chance to recharge.

Pay

$100,000 - $115,000, DOE

Schedule

Hybrid work environment