Associate Brand Manager

Essential Duties and Responsibilities

• Maintain consistency in brand appearance and execution across all consumer touchpoints
• Participate in regular strategy and brand team meetings, contributing creative ideas to improve sales and brand engagement
• Develop and track KPIs for marketing campaigns, analyzing performance and providing actionable insights
• Research innovative ways to increase brand engagement and consumer connection
• Assist in executing 360° marketing programs and in-store point-of-sale (POS) materials for key brands
• Partner with trade marketing team to manage coupon programs and promotional offers
• Collaborate with sales team to support customized programs for chain and on-premise accounts
• Manage e-commerce newsletters and promotional offers to drive online traffic and DTC sales
• Support and manage wine club communications, offers, and member engagement initiatives
• Pull weekly sales, social, and digital reports, analyzing data and providing actionable insights
• Track campaign performance against established KPIs
• Coordinate internal creative projects (brochures, printed and digital materials) from initiation through production
• Manage external creative service requests, overseeing timelines, print production, and delivery
• Update and manage all brand-related assets on Brandfolder
• Work collaboratively with digital media team, providing regular updates for strategic geotargeting
• Manage and inspire agency partners to ensure brands are represented accordingly
• Ideate, create, and manage creative content for all social media platforms, upholding brand identity
• Leverage social marketing platforms (e.g., Sprout) strategically to maintain comprehensive content calendars
• Execute social community management, responding to consumer comments and questions in brand tone of voice
• Involved in all social media advertising across Facebook and Instagram
• Update and maintain brand websites, ensuring content accuracy and brand alignment

Minimum Qualifications

• Bachelor's degree and/or equivalent work experience
• 3-5 years of marketing experience, preferably within the wine industry or CPG sector
• Advanced proficiency in Microsoft 365, especially PowerPoint, Word, and Excel
• Fluency with marketing platforms including Sprout, Asana, WordPress, and Brandfolder
• Strong analytical skills with ability to interpret data and extract actionable insights
• Excellent copywriting and verbal communication skills
• Proven problem-solving skills with ability to communicate effectively across all organizational levels
• Solid organizational and project management skills with ability to manage competing priorities in a fast-paced environment
• Strong interpersonal skills to maintain relationships with diverse stakeholders (sales teams, agency partners, influencers)
• Ability to work independently and collaboratively as a part of a team
• Self-starter who takes initiative to complete projects and meet deadlines
• Passion for marketing with a pulse on social and industry trends
• Eye for detail and commitment to brand standards

Work Environment

• This is a full-time, in-office position
• All-hands-on-deck team environment requiring flexibility and adaptability

Company Information

• Riboli Family Wines is a four-generation, family-owned winery and one of America's fastest-growing wine producers.
• We create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio.
• We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments.
• We're rooted in California and committed to quality, sustainability, and innovation.
• We're proud to honor our heritage while shaping the future of winemaking.