Associate Brand Manager
JAKKS Pacific · Santa Monica, CA · 2 wk ago
On-siteMarketing$85k–$90k/yrFull-time
Responsibilities
- Brand Management inclusive of Product Development Oversight & Strategy
- Facilitate relationships with cross-functional internal teams (Costing, Design, Planning, Sales, HK) as well as our licensor, Disney, to develop and market compelling product lines
- Provide category and product-specific market research (including competitive analysis and market overviews) to improve business results and identify new business opportunities
- Contribute to the planning and management of the U.S. retail distribution strategy in conjunction with key stakeholders
- Manage internal product definition and item set up process, which serves as basis for bringing product lines to market; update systems on an ongoing basis for specific customer needs and as items dynamically change during the development process
- Take ownership of the business by managing tools such as line lists and product decks for both internal use and ongoing communication with licensor, Disney
- Work with manager to determine and implement packaging strategy, communication and ecommerce sales optimization
- Interface and provide key information to licensor on an ongoing basis to keep a positive communication flow between teams
- Present new product lines and marketing plans to both internal and external partners, generating buyer excitement and engagement
- Aid in the management and coordination of internal sales meetings and tradeshows
- Manage product sample allocations directly with Hong Kong office and internal Design team to ensure timely delivery of all materials to support key milestone meetings and retail needs
- Provide Sales and Retail Marketing with all necessary information, including product sizzles, product decks, line lists and images for effective selling of lines
- Ensure timely and accurate flow of information to the sales team for brand, product, and marketing updates
- Review and interpret sales and market data, apply learnings to future programs and campaigns
Requirements
- Work effectively within a team environment
- Ability to work in a fast-paced environment and prioritize workload
- Ability to work well under pressure
- Highly organized and able to multitask
- Excellent written and oral communication skills
- Positive, “can do” attitude
- Strong analytical and problem-solving skills
- Strong computer skills, including Outlook, Excel, PowerPoint, Word, Photoshop etc.
- A minimum of 2-3 years of professional working experience
- Undergraduate degree or equivalent experience
- PREFERRED: Experience in marketing or marketing-related function, ideally within a kid-targeted category like toys, entertainment, food, sports, video games, or another type of Consumer Packaged Good (CPG) product or brand
Qualifications
- Minimum of 2-3 years of professional working experience
- Undergraduate degree or equivalent experience
- PREFERRED: Experience in marketing or marketing-related function, ideally within a kid-targeted category like toys, entertainment, food, sports, video games, or another type of Consumer Packaged Good (CPG) product or brand
Skills
- Work effectively within a team environment
- Ability to work in a fast-paced environment and prioritize workload
- Ability to work well under pressure
- Highly organized and able to multitask
- Excellent written and oral communication skills
- Positive, “can do” attitude
- Strong analytical and problem-solving skills
- Strong computer skills, including Outlook, Excel, PowerPoint, Word, Photoshop etc.
Benefits
- Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
- Savings: 401K matching, pre-tax spending accounts, and employee discount programs
- Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $85,000-$90,000.