Associate Brand Manager

About the role

The Associate Brand Manager (ABM) at Hill’s is responsible for developing and executing marketing strategies to achieve financial and market share objectives. They lead go-to-market planning for new product launches, promotional activations, and digital media campaigns. The ABM ensures consistent brand messaging to the veterinary profession and consumers, and manages large cross-functional teams.

Responsibilities

• Develop, align, and implement omni-channel marketing, communication, and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
• Identify issues / opportunities, analyze, and propose action plans to achieve brand & business objectives
• Product portfolio management for key therapeutic nutrition categories
• Lead new product launches, relaunches, and updates
• Support P&L and A&P budget management
• Participate in strategic brand planning and overall brand communications plans
• Gain management alignment to brand strategies and go-to-market plans
• Manage large cross-functional teams to lead commercialization efforts
• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMCs
• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms
• Develop & align strategic 6P marketing plans and important metrics
• Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives
• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
• Identify & lead key “test and learn” opportunities
• Drive the implementation of margin improvement and revenue growth management initiatives
• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus
• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs

Qualifications

• Bachelor's degree in Marketing, Business Administration or a Related Subject
• 4+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
• Experience with Digital/eComm marketing (paid search, digital display, social, etc)
• Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results

Preferred Qualifications

• Master's Degree in Business Administration
• 4+ years of marketing experience in CPG or Animal Healthcare
• Critical thinking & problem solving
• Strong analytical skills and capability to uncover measurable insights in large datasets
• Excellent project management skills, with the ability to lead multiple projects simultaneously
• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment
• Knowledge of Retail Environment strategy

Compensation and Benefits

Salary Range $96,800.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Inclusion and Equal Opportunity

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.