Performance Marketing Strategist

What You’ll Do

• Drive customer growth through digital advertising, focusing on new customer acquisition and engagement of existing buyers.
• Plan, build, and optimize paid campaigns across digital channels including Google, Meta, Display, CTV, and other emerging platforms.
• Identify and grow high-value audiences through segmentation, lookalike audiences, and performance testing.
• Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value.
• Optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate.
• Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels.

QualificationsWhat It Takes

• A proven track record of driving results through innovative digital marketing strategies, preferably within the ecommerce sector.
• A Bachelor’s Degree in Marketing, IT, or related discipline, or equivalent experience.
• Proficiency with digital advertisement platforms, including Google Ads, Meta, Display, CTV, and other relevant platforms.
• Strong understanding of digital analytics and reporting tools, with the ability to interpret data and draw insights.
• Exceptional communication skills and the ability to articulate ideas clearly.
• Excellent analytical skills with the ability to make data-driven decisions.
• A proven track record of managing multiple projects simultaneously and delivering results within specified timelines.